Analyst Perspectives

Ventana Research recently announced its 2020 research agenda for marketing, continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value from business technology and improve outcomes. Chief Marketing Officers are under pressure to spearhead technology investments that help better align marketing experiences with their brand and to optimize consumer demand for products and services. This challenge is frequently heightened by a lack of centralized data...

Ventana Research recently announced its 2020 research agenda for operations and the supply chain, continuing the guidance we’ve offered for nearly two decades to help organizations across industries derive optimal value from business technology and improve outcomes. Organizations must shift their focus on technology investments to include not just operational productivity but the efficiency of the processes that impact customers’ and workers’ experiences.

Ventana Research recently announced its 2020 research agenda for sales, continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value from business technology and improve outcomes. Chief sales and revenue officers face an imperative to manage the sales organization but they don’t always have the guidance they need to embrace technology and gain the best possible outcomes. As we look forward to 2020 we’re focusing on the selling experience and the...

I was invited to sit on a panel at CFO 3.0 events held in San Francisco and New York hosted by Sage Intacct. This event is about the evolution of the role that started with the archetypal CFO 1.0, the green-eye-shade-wearing bean counter. Lacking usable technology, he or she was limited to keeping the books in good order and simply reporting what just happened. Today’s CFO 2.0 relies on technology developed over the past two decades as well as the broader perception of the role, catalyzed by...

Ventana Research recently announced its 2020 research agenda for data, continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value and improve business outcomes. Data volumes continue to grow while data latency requirements continue to shrink. Meanwhile, virtually every organization is confronting a need for good data governance. 

Ventana Research recently announced its 2020 research agenda for human capital management, continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value from business technology and improve outcomes. A major consideration in crafting this HCM research agenda is balance. HR and business leaders must achieve a meaningful balance in supporting the needs, interests and goals of the enterprise and its workforce. And HR and HCM managers require research to...

Ventana Research recently announced its 2020 research agenda in the area of the customer experience. For most organizations, a focus on the customer is not new, but maximizing successful customer interactions has recently become a major investment priority. The customer experience (CX) is an analytic framework that organizations can use to improve customer satisfaction, optimize revenue and achieve operational excellence. As we begin 2020 we are encouraging organizations to invest in a focus on...

Ventana Research recently announced its 2020 research agenda for analytics, continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value from their technology investments and improve business outcomes.

It’s been exciting to follow the emergence of innovative capabilities in the analytics market, but for businesses it can be challenging to stay on top of all these changes. To help, we craft our research agenda using our firm’s knowledge of technology...

Ventana Research recently announced its 2020 research agenda for the Office of Finance, continuing the guidance we’ve offered for nearly two decades on the practical use of technology for the finance and accounting department to help these organizations derive greater value and improve their performance. For decades organizations have discussed transforming Finance from a backward-looking “bean counter” to a more strategic advisory role — yet little has changed. One important reason is that the...

Ventana Research recently announced its 2020 research agenda for digital technology, continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value and improve business outcomes. While we have seen more than four decades of digital transformation in the systems and tools businesses rely on, recent years have yielded transformative approaches to technology that can finally actually change the way people and processes work, rather than just make...