Dreamforce has become the largest enterprise software event for businesses in the United States, and it is evident why when looking at it this year. With over 170,000 business and IT professionals attending, Salesforce came to show off upcoming product announcements and innovations. This year's biggest focus was on Einstein Voice (a personalized and intelligent conversational assistant), integration with other platforms, and Salesforce Customer 360. The last of these is the start of an answer...
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Topics:
Salesforce.com,
Customer Experience,
Machine Learning,
Marketing,
Voice of the Customer,
CRM,
Dreamforce,
Sales Performance Management,
SPM,
Digital Technology,
Digital Marketing,
Robotic Process Automation,
AI,
natural language processing
This is the third in a series of blog posts on what CEOs (and for that matter, all senior corporate executives) need to know about IT and its impact on running a business. The first covered the high-level issues. As I noted, it’s not necessary for a CEO to be able to write Java code or master the intricacies of an ERP or sales compensation application. However, CEOs must grasp the basics of IT just as they must understand basic corporate finance, the production process and – at least at a high...
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Topics:
Planning,
Predictive Analytics,
Sales,
Sales Performance,
Customer,
Human Capital Management,
Office of Finance,
Budgeting,
close,
closing,
PRO,
Operational Performance,
Analytics,
Business Analytics,
Business Performance,
Customer & Contact Center,
Financial Performance,
Information Management,
CFO,
CEO,
FPM,
Profitability,
SPM
