Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing


        Analyst Perspectives

        In recent years, many enterprises have migrated data platform workloads from on-premises infrastructure to cloud environments, attracted by the promised benefits of greater agility and lower costs. The scale of cloud data platform adoption is illustrated by Ventana Research’s Data Lakes Dynamic Insights research: For two-thirds (66%) of participants, the primary data platform used for analytics is cloud based. As the quantity and importance of the data platform workloads deployed in the cloud...

        Read More

        Topics: business intelligence, Cloud Computing, data operations, robotic automation, Analytics & Data, Analytic Data Platforms, AI and Machine Learning

        In the evolving landscape of business operations, intelligent automation has emerged as a key driver of productivity, operational efficiency and workforce satisfaction. Each facet of an organization perceives the value of automation through the lens of its unique objectives and goals. In a previous perspective, I shared the reasons why enterprise organizations are leaning towards automating business and technology workflows, highlighting three pivotal business and technology trends that are...

        Read More

        Topics: Digital Technology, robotic automation

        Ensuring digital effectiveness requires insights into how enterprises can provide the best outcomes through people, processes and technologies. Armed with those insights, business and technology investments can effectively innovate and streamline organizational processes.

        Read More

        Topics: Digital Technology, robotic automation, AI and Machine Learning

        This title plays on the now-ancient meme from the 1990s: “On the internet, nobody knows you’re a dog,” which pointed to a challenge of anonymity posed by new technology. In this case, though, I’m using it to highlight an opportunity that generative artificial intelligence presents in streamlining routine business functions that require some level of individual skill and experience to handle. Ordinary contracts are just one example of work products that require humans to create, edit, analyze,...

        Read More

        Topics: Office of Finance, Digital Technology, digital finance, robotic automation, Generative AI, AI and Machine Learning

        The role of the chief information officer has evolved from managing IT to maximizing technology for business value. Many organizations launch digital transformation programs to identify and deliver the desired value but discover that digital transformation is a complex, lengthy process. Budgets and resources can be quickly exhausted with little to show for the investment. Yet business objectives remain.

        Read More

        Topics: Digital Technology, Work Management, Customer Experience Management, robotic automation

        Intelligent automation is a powerful tool that can help the CIO and IT leaders optimize business processes and outcomes while reducing costs, risks and errors. Automation takes many forms, each with its own applications, benefits and limitations. In a previous perspective, I shared how technology helps organizations automate processes and enhance workflow efficiency. This perspective explains the various types of automation enabled by artificial intelligence technologies and their applications...

        Read More

        Topics: Digital Technology, robotic automation, AI and Machine Learning

        Automation uses technology to perform tasks or functions that would otherwise require human intervention or effort. Automation has existed for decades, and it takes many forms. It handles routine tasks, freeing time for knowledge workers to perform other activities that require creativity, subjectivity or empathy. Automation can also improve the quality, efficiency and consistency of business processes as well as enhance customer satisfaction and brand loyalty.

        Read More

        Topics: Digital Technology, robotic automation, AI and Machine Learning

        I’m proud to share Ventana Research’s 2023 Market Agenda for Digital Technology. Our focus in this agenda is to deliver expertise to help organizations prioritize technology investments that improve customer, partner and workforce experiences while also increasing organizational effectiveness and agility.

        Read More

        Topics: Analytics, Cloud Computing, Internet of Things, Data, Digital Technology, blockchain, mobile computing, extended reality, robotic automation, Collaborative & Conversational Computing, AI and Machine Learning

        As with many IT innovations, augmented reality (AR), extended reality (XR) and the related topic of spatial computing had been discussed to death long before they became a practical reality. As a user interface, AR is already well understood in terms of its ability to open vast new vistas in entertainment as well as making physical tasks, such as machinery maintenance and warehouse pick-and-pack, far more efficient. In the case of spatial computing, by using glasses to superimpose workflow...

        Read More

        Topics: Office of Finance, Digital transformation, natural language processing, extended reality, Digital Business, robotic automation, Collaborative & Conversational Computing

        The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT.

        Read More

        Topics: Customer Experience, Human Capital Management, Marketing, Office of Finance, Voice of the Customer, Continuous Planning, embedded analytics, Learning Management, Analytics, Business Intelligence, Collaboration, Data Governance, Data Preparation, Information Management, Internet of Things, Business Planning, Contact Center, Data, Product Information Management, Sales Performance Management, Workforce Management, Financial Performance Management, Price and Revenue Management, Digital Technology, Digital Marketing, Digital Commerce, Operations & Supply Chain, Enterprise Resource Planning, ERP and Continuous Accounting, Revenue, blockchain, natural language processing, data lakes, Total Compensation Management, robotic finance, Predictive Planning, employee experience, candidate engagement, Conversational Computing, Continuous Payroll, collaborative computing, mobile computing, continuous supply chain, Subscription Management, agent management, extended reality, intelligent marketing, sales enablement, work experience management, lease and tax accounting, robotic automation, AI and Machine Learning
        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Subscribe to Email Updates

        Posts by Month

        see all

        Posts by Topic

        see all


        Analyst Perspectives Archive

        See All