Analyst Perspectives

Actuate recently announced BIRT Analytics Version 4.2, part of its portfolio of business intelligence software. The new release includes several techniques used by analytics professionals placed behind a user-friendly interface that does not require advanced knowledge of statistics. Beyond the techniques themselves, release 4.2 focuses on guiding users through processes such as campaign analytics and targeting.

PivotLink is a cloud-based provider of business intelligence and analytics that serves primarily retail companies. Its flagship product is Customer PerformanceMETRIX, which I covered in detail last year. Recently, the company released an important update to the product, adding attribution modeling, a type of advanced analytic that allows marketers to optimize spending across channels. For retailers these types of capabilities are particularly important. The explosion of purchase channels...

Anyone who follows salesforce.com is used to surprises, but over the last couple of months the company has come up with some that go beyond the usual. It rebranded the recent user conference in London as a customer company event. This follows from changing its messaging to urge every company to become a customer company not a social company. The event itself was everything we have come to expect, using an array of customer case studies to show how salesforce.com’s products help companies...

Roambi, a supplier of mobile analytics and visualization software, announced the release of a cloud-based version of its product, which allows the company to move beyond the on-premises approach where it is established and into the hands of more business users. Roambi Business enables users to automate data import, create models and refresh data on demand. Furthermore, the company announced a North America Partner Program along with the cloud release. This will encourage ISVs and solution...

Predictive analytics in an inherently difficult task and often takes specialized skills. While not easy, the business results of predictive analytics can be significant. 68% of companies say they use predictive analytics to create competitive advantage while 55% say that they increase revenue. KXEN is a software company that specializes in making predictive analytics easier to use by automating predictive analytic processes and some data preparation tasks. Like other predictive analytics...

Users of big data analytics are finally going public. At the Hadoop Summit last June, many vendors were still speaking of a large retailer or a big bank as users but could not publically disclose their partnerships. Companies experimenting with big data analytics felt that their proof of concept was so innovative that once it moved into production, it would yield a competitive advantage to the early mover. Now many companies are speaking openly about what they have been up to in their business...

Business analytics can help organizations use data to find insights that lead to new opportunities and address issues unrecognized before. One player in this market is Datawatch, known for its tools for information optimization and harvesting value from big data including content and documents. I assessed the company earlier this year, and recently our firm recognized its customers’ achievements with 2013 Ventana Research Leadership Awards for Information Optimization with Phelps County...

IBM hosted the Big Data and Analytics Analyst Insights conference in Toronto recently to emphasize the strategic importance of this topic to the company and to highlight recent and forthcoming advancements in its big data and analytics software. Our firm followed the presentations with interest. My colleagues Mark Smith and Tony Cosentino have commented on IBM’s execution of its big data strategy and its approach to analytics. As well, Ventana Research has conducted benchmark research on ...

Planview recently announced general availability of Planview Enterprise 11. The new release enhances the user experience through a comprehensive redesign of the interface to promote ease of use. The changes are intended to facilitate an integrated approach to long-range planning of capital projects and major corporate initiatives across departments. There’s an important difference between strategic and long-range planning, and this difference is the reason why long-range planning benefits from...

In never ceases to amaze me, the number of new terms and acronyms the contact center market generates. Just as everyone is getting used to the fact that customers interact with companies through multiple communication channels (multichannel for short), someone invents the term omnichannel and we all have to get our heads around what this means. My research into the contact center in the cloud shows that companies now support on average nearly five communication channels, and although the...