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        Analyst Perspectives

        Cloud computing has given business a new way to improve the effectiveness of business processes and ultimately the outcomes of their efforts. In the last five years, business across marketing, customer service, sales, human resources, finance and other areas have embraced the practice of renting access to the applications and technology they need when they need them. Organizations’ use of operational expense budgets helps them get what they need and avoid IT politics or standards that impeded...

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        Topics: Big Data, Sales Performance, Social Media, Supply Chain Performance, Mobile Technology, Operational Performance, Business Analytics, Business Collaboration, Business Performance, CIO, Cloud Computing, Customer & Contact Center, Financial Performance, Information Management, Workforce Performance, Business Applications

        This year’s Inspire, Alteryx’s annual user conference, featured new developments around the company’s analytics platform. Alteryx CEO Dean Stoecker kicked off the event by talking about the promise of big data, the dissemination of analytics throughout the organization, and the data artisan as the “new boss.” Alteryx coined the term “data artisan” to represent the persona at the center of the company’s development and marketing efforts. My colleague Mark Smith wrote about the rise of the data...

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        Topics: Predictive Analytics, Sales Performance, Tableau, alteryx, Absolute Data, data artisan, Operational Performance, Analytics, Business Analytics, Business Intelligence, Business Performance, Cloud Computing, Customer & Contact Center, Data Integration, Information Applications, Operational Intelligence

        Using information from applications and services across both the enterprise and Internet just got simpler with Kapow Software and the announced release of Kapow Enterprise 9.2. I examined the technology at the Kapow WoW user conference, and spoke with a broad range of companies that use Kapow.

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        Topics: Big Data, Sales Performance, Supply Chain Performance, Kapplets, Operational Performance, Business Analytics, Business Intelligence, Business Performance, Customer & Contact Center, Information Applications, Information Management, Information Optimization, Kapow

        One of the most important IT trends over the past decade has been the proliferation of ever wider and deeper sets of information sources that businesses use to collect, track and analyze data. While structured numerical data remains the most common category, organizations are also learning to exploit semistructured data (text, for example) as well as more complex data types such as voice and image files. They use these analytics increasingly in every aspect of their business – to assess...

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        Topics: Planning, Predictive Analytics, Customer, Human Capital Management, Office of Finance, Budgeting, close, closing, Finance Analytics, PRO, Operational Performance, Analytics, Business Analytics, Business Collaboration, Business Performance, Cloud Computing, Financial Performance, CFO, Risk, costing, FPM, Profitability

        For almost two decades, Vitria has been harvesting data across networks and systems and using events to drive operational intelligence using the science of complex event processing (CEP). The company won the 2012 Ventana Research Technology Innovation Award in the category of Operational Intelligence for KPI Builder, and in past years its customer TXU Energy won our Leadership Award. Last year my colleague Richard Snow assessed how Vitria uses big data from sources inside and outside the...

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        Topics: Big Data, Sales Performance, Social Media, Mobile Technology, Vitria, IT Performance, Operational Performance, Business Analytics, Business Intelligence, Business Performance, Cloud Computing, Complex Event Processing, Customer & Contact Center, Financial Performance, Governance, Risk & Compliance (GRC), Information Applications, Information Management, Location Intelligence, Operational Intelligence

        SAS Institute held its 24th annual analyst summit last week in Steamboat Springs, Colorado. The 37-year-old privately held company is a key player in big data analytics, and company executives showed off their latest developments and product roadmaps. In particular, LASR Analytical Server and Visual Analytics 6.2, which is due to be released this summer, are critical to SAS’ ability to secure and expand its role as a preeminent analytics vendor in the big data era.

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        Topics: Big Data, Sales Performance, SAS, Supply Chain Performance, LASR, Operational Performance, Analytics, Business Analytics, Business Intelligence, Business Performance, Customer & Contact Center, Financial Performance, Location Intelligence, Operational Intelligence, SAS institute

        I recently attended the annual SAS analyst summit to hear the latest company, product and customer growth news from the multi-billion-dollar analytics software provider. This global giant continues to grow its business and solutions to help with fraud prevention, marketing and risk. It lets users apply its analytic and statistical technology in practical applications for business. SAS can meet midsized businesses’ demand with packaging and pricing to ensure it is not seen as only affordable to...

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        Topics: Big Data, Predictive Analytics, Sales Performance, SAS, Fraud, GRC, Operational Performance, Analytics, Business Analytics, Business Intelligence, Business Performance, CIO, Cloud Computing, Customer & Contact Center, Data Integration, Financial Performance, Governance, Risk & Compliance (GRC), Information Applications, Information Management, Operational Intelligence, Risk

        I’ve frequently commented on the artificiality of the emerging software category of governance, risk and compliance (GRC). The term is used to a cover a combination of what were once viewed as stand-alone software categories, including IT governance, audit documentation and industry-specific compliance management, to name three examples. While it’s still common for specific types of software to be purchased piecemeal by different departments, these disparate areas have started a long...

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        Topics: Big Data, Performance Management, Predictive Analytics, Customer Experience, Governance, GRC, Management, Operational Performance, Analytics, Business Performance, Financial Performance, compliance, finance, Risk, financial risk management, IT Risk Management, Sarbanes Oxley, SOX

        I recently wrote that Salesforce.com was a vendor to watch during 2013, and during a recent briefing I heard more messages that support this view. First there was confirmation about financials. Even though the company is only 14 years old and the overall economy is not exactly booming, revenues for 2012 were up 35 percent to $3.05 billion, with Europe matching this with a 37 percent year-on-year growth. This not only shows the company is here to stay, but that the cloud is now well and truly...

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        Topics: Sales Performance, Salesforce.com, Social Media, Customer Analytics, Customer Experience, Social CRM, Speech Analytics, Voice of the Customer, Operational Performance, Analytics, Cloud Computing, Collaboration, Customer & Contact Center, Customer Service, Call Center, Contact Center, Contact Center Analytics, CRM, Desktop Analytics, Text Analytics

        Big data analytics is being offered as the key to addressing a wide array of management and operational needs across business and IT. But the label “big data analytics” is used in a variety of ways, confusing people about its usefulness and value and about how best to implement to drive business value. The uncertainty this causes poses a challenge for organizations that want to take advantage of big data in order to gain competitive advantage, comply with regulations, manage risk and improve...

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        Topics: Predictive Analytics, Sales Performance, SAP, IT Performance, Operational Performance, Analytics, Business Analytics, Business Intelligence, Business Performance, Cloud Computing, Customer & Contact Center, Financial Performance, IBM, Information Applications, Information Management, Data Discovery, big analytics
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        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

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