Analyst Perspectives

I often read and hear today that social media is the new channel for marketing and customer service channel and also that companies must improve customer satisfaction to survive (I agree with the second proposition). Several observers have put the two ideas together and concluded that in the future all marketing and customer service will happen through social media – that I don’t agree with. My research shows that most customer interactions occur through a contact center or on a customer...

Many organizations want to improve the performance of their sales and customer service operations but have difficulty increasing efficiency and producing better results. One barrier to improvement is sticking with the status quo of managing sales operations and performance through spreadsheets, as 47 percent of organizations still do, according to Ventana Research’s benchmark research on sales performance management. Also many organizations continue to expect good results from using sales force...

At the Information Builders 2010 conference I spent some time to learn about the latest in its business intelligence (BI) technology and also performance management, which my colleague has analyzed recently (See: “IBI’s Eye Popping New Performance Management Software”). But I focused more on information management, which is becoming a strategic component of the company’s portfolio. Its iWay Software includes a suite of integration adapters used to interoperate across processes and data types...

SuccessFactors is known for applications in performance and talent management but has been working to expand its portfolio more broadly into business. This year the company expanded its focus to workforce analytics with the acquisition of Inform, which I assessed. I have assessed that Inform needed to improve the usability of its tools to compete better which is now more easily possible with a new acquisition.

IBM has announced its intention to acquire Netezza, one of the world’s fastest-growing providers of data appliances, for approximately $1.7 billion. Founded only 10 years ago, Netezza has over 500 employees and 350 clients including brand names Burlington Coat Factory, Con-way Freight, Estee Lauder, Marriott and Nationwide Insurance. IBM has been investing in analytics software for five years and now becomes one of the strategic providers in the market. Many organizations are unwilling to spend...

Actuate has announced a major new version of its software called ActuateOne. Its technology is integrated in a single platform and set of tools for performance management, analytics, business intelligence (BI) and information applications; the product can be managed on-premises or in the cloud and is accessible via mobile devices such as the Apple iPhone and iPad. Actuate has been in the BI market since the 1990s; this release counts as version 11, which by itself represents a significant...

Many organizations want to improve the performance of their sales and customer service operations but have difficulty increasing efficiency and producing better results. One barrier to improvement is sticking with the status quo of managing sales operations and performance through spreadsheets, as 47 percent of organizations still do, according to Ventana Research’s benchmark research on sales performance management. Also many organizations continue to expect good results from using sales force...

At the Information Builders 2010 conference I spent some time to learn about the latest in its business intelligence (BI) technology and also performance management, which my colleague has analyzed recently (See: “IBI’s Eye Popping New Performance Management Software”). But I focused more on information management, which is becoming a strategic component of the company’s portfolio. Its iWay Software includes a suite of integration adapters used to interoperate across processes and data types...