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        Analyst Perspectives

        SuccessFactors is known for applications in performance and talent management but has been working to expand its portfolio more broadly into business. This year the company expanded its focus to workforce analytics with the acquisition of Inform, which I assessed. I have assessed that Inform needed to improve the usability of its tools to compete better which is now more easily possible with a new acquisition.

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        Topics: Human Capital Management, SuccessFactors, Analytics, Business Intelligence, Business Performance, Financial Performance, Workforce Performance, Talent Management

        My colleague recently wrote about QlikView, noting its rapid ascent to providing a very robust support of mobile technology platforms among BI vendors and integration with SAP. On the occasion of its release of a major product revision, QlikView 10, I’d like to add my perspective on the company and its most recent release. I first learned of QlikView about five years ago while working on the TM1 product line which, like QlikView, is also a 64-bit, in-memory analytic technology supporting...

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        Topics: QlikView, Analytics, Business Intelligence, Information Management, Mobility

        Most people would describe Teradata as a data warehouse and analytics vendor as my colleague has reviewed its core technology. In addition to that, through its own development and by partnering, the company has branched out into the applications market. One such application is Teradata Relationship Manager (TRM) main purpose is to personalize customer interactions, regardless of channel or type of interaction, although its target area is predominantly marketing.

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        Topics: Marketing, Operational Performance, Analytics, CRM

        My research over seven years persistently shows that the two main business objectives in a contact center are to reduce average call-handling time (AHT) and improve customer satisfaction. It doesn't seem unreasonable to ask why after all this time most companies haven't come up with solutions to these challenges. To find the answer, I think you have to look at the causes. I believe the big two are that "not all agents are equal" - some are more successful at handling calls than others - and...

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        Topics: Operational Performance, Analytics, Contact Center

        IBM has announced its intention to acquire Netezza, one of the world’s fastest-growing providers of data appliances, for approximately $1.7 billion. Founded only 10 years ago, Netezza has over 500 employees and 350 clients including brand names Burlington Coat Factory, Con-way Freight, Estee Lauder, Marriott and Nationwide Insurance. IBM has been investing in analytics software for five years and now becomes one of the strategic providers in the market. Many organizations are unwilling to spend...

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        Topics: Data Warehousing, Analytics, Business Intelligence, Information Management, Netezza

        Actuate has announced a major new version of its software called ActuateOne. Its technology is integrated in a single platform and set of tools for performance management, analytics, business intelligence (BI) and information applications; the product can be managed on-premises or in the cloud and is accessible via mobile devices such as the Apple iPhone and iPad. Actuate has been in the BI market since the 1990s; this release counts as version 11, which by itself represents a significant...

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        Topics: Operational Performance, Analytics, Business Analytics, Business Intelligence, Business Performance, Information Management

        My research continues to show that the most important key performance indicator (KPI) for call centers is average call-handling time (AHT). Furthermore, second in importance only to improving customer satisfaction is the challenge of reducing operating costs, which invariably involves trying to reduce AHT, which contact centers need to do without negatively impacting customer satisfaction. An indicator of the complexity of this issue is its persistence as one of the longest-running and most...

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        Topics: Operational Performance, Analytics, Call Center, Contact Center, CRM

        My research into Customer Experience Management shows that four of the top five factors that influence a customer’s experience in dealing with a contact center relate to agents: their attitudes, understanding of the customer’s issue, ability to resolve issues the first time and general knowledge (third on the list was average queue times). The research also shows that the largest volumes of actionable interactions are still phone calls to a contact center; social media interactions perhaps...

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        Topics: Customer Experience, Operational Performance, Analytics

        My benchmark research into agent performance management (APM) found that the number-one objective of companies trying to improve the handling of customer interactions was to utilize agents more effectively; this also was their top objective in creating agents’ work schedules. In the latter case, the research uncovered a primary reason for difficulties in achieving this objective: Only 36 percent of companies use a dedicated tool to create these schedules; the majority do it manually or with...

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        Topics: Knowlagent, Operational Performance, Analytics, Call Center

        Last year I carried out research to discover how companies manage their workforces in handling customer interactions; I investigated their best practices, technologies being used and priorities for the future. The findings led me to define agent performance management (APM) as an extension of what other observers call workforce optimization; APM includes call routing, call recording, quality monitoring, workforce management, training and coaching, agent compensation management and agent-focused...

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        Topics: Call Copy, Operational Performance, Analytics, Call Center
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        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

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