Analyst Perspectives

Ventana Research recently announced its 2024 Market Agenda for Analytics and Data, continuing the guidance we have offered for two decades to help enterprises derive optimal value and improve business outcomes.

Ventana Research recently announced its Market Agenda in the expertise area of Customer Experience. CX has emerged as a way for enterprises to demonstrate value and stand out in the marketplace. The technology underlying modern CX is transitioning from tools that are based on communication to those centered on data analysis and process automation. No technology has had as dramatic impact as quickly as Generative AI, which has upended the industry. It allows enterprises to build great...

The phrase ‘big data’ may have largely gone out of fashion, but the concept of storing and processing all relevant data continues to be important for enterprises seeking to be more data-driven. Doing so requires analytic data platforms capable of storing and processing data in multiple formats and data models. This will be an important focus for the forthcoming Data Platforms Buyer’s Guide 2024. 

I recently discussed how fashion has a surprisingly significant role to play in the data market as various architectural approaches to data storage and processing take turns enjoying a phase in the limelight. Pendulum swing is a theory of fashion that describes the periodic movement of trends between two extremes, such as short and long hemlines or skinny and baggy/flared trousers. Pendulum swing theory is similarly a factor in data technology trends, with an example being the oscillation...

I previously described how Oracle had positioned its database portfolio to address any and all data platform requirements. The caveat to that statement at the time was that any organization wanting to take advantage of the company’s flagship Oracle Autonomous Database could only do so using Oracle Cloud Infrastructure (OCI) cloud computing service, their own datacenter or a hybrid cloud environment. The widespread popularity of Oracle Database and the advanced automation capabilities delivered...

I previously wrote about the challenge facing distributed SQL database providers to avoid becoming pigeonholed as only being suitable for a niche set of requirements. Factors including performance, reliability, security and scalability provide a focal point for new vendors to differentiate from established providers and get a foot in the door with customer accounts. Expanding and retaining those accounts is not necessarily easy, however, especially as general-purpose data platform providers...

Alteryx was founded in 1997 and initially focused on analyzing demographic and geographically organized data. In 2006, the company released its eponymous product that established its direction for what the product is today. In 2017, it went public in an IPO on the NYSE. At the time of the IPO, Alteryx was focusing much of its marketing efforts on the data preparation market, particularly to support Tableau. Throughout this time though, Alteryx offered much more than data preparation. As a...

I previously discussed the trust and accuracy limitations of large language models, suggesting that data and analytics vendors provide guidance about potentially inaccurate results and the risks of creating a misplaced level of trust. In the months that have followed, we are seeing some clarity from these vendors about the approaches organizations can take to increase trust and accuracy when developing applications that incorporate generative AI, including fine-tuning and prompt engineering. It...

In my past perspectives, I’ve written about the evolution from data at rest to data in motion and the fact that you can’t rely on dashboards for real-time analytics. Organizations are becoming more and more event-driven and operating based on streaming data. As well, analytics are becoming more and more intertwined with operations. More than one-fifth of organizations (22%) describe their analytics workloads as real time in our Data and Analytics Benchmark Research and nearly half (47%) of...

I previously described how Databricks had positioned its Lakehouse Platform as the basis for data engineering, data science and data warehousing. The lakehouse design pattern provides a flexible environment for storing and processing data from multiple enterprise applications and workloads for multiple use cases. I assert that by 2025, 8 in 10 current data lake adopters will invest in data lakehouse architecture to improve the business value generated from the accumulated data.