Analyst Perspectives

Many organizations invest in data governance out of concern over misuse of data or potential data breaches. These are important considerations and valid aspects of data governance programs. However, good data governance also has positive impacts on organizations. For example, I have previously written about the valuable connection between the use of data catalogs and satisfaction with an organization’s data lake. Our most recent Analytics and Data Benchmark Research demonstrates some of the...

A formal Voice of the Customer (VoC) program is a necessity for any organization that wants to grow its customer base and differentiate from its competitors. Unfortunately, many organizations have not updated their notion of “formal” in quite a few years.

As I stated when joining Ventana Research, the socioeconomic impacts of the pandemic and its aftereffects have highlighted more than ever the differences between organizations that can turn data into insights and are agile enough to act upon it and those that are incapable of seeing or responding to the need for change. Data-driven organizations stand to gain competitive advantage, responding faster to worker and customer demands for more innovative, data-rich applications and personalized...

Revenue performance management and the role of revenue operations is moving to the forefront of sales organizations, aligning departments around a single view of the business with shared revenue targets and goals. This facilitates the needs of the sales department as well as customer experience, marketing and renewals. The concept of RevOps does not yet have a widely shared common definition within organizations. Because revenue organizations include workers associated with sales operations,...

I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research Value Index: Business Planning 2022 is the distillation of a year of market and product research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect real-world criteria incorporated in a request for proposal to business planning vendors supporting the spectrum of...

I recently described how the data platforms landscape will remain divided between analytic and operational workloads for the foreseeable future. Analytic data platforms are designed to store, manage, process and analyze data, enabling organizations to maximize data to operate with greater efficiency, while operational data platforms are designed to store, manage and process data to support worker-, customer- and partner-facing operational applications. At the same time, however, we see...

Having just completed the 2022 Ventana Research Value Index for Business Planning, I want to share some of my observations about the business planning software market and how it has advanced as an important part of our market coverage for almost two decades. Dedicated applications for planning and budgeting have been around since the 1980s and are, therefore, quite mature, with robust features and functionality as well as continual refinements in usability and performance. Outwardly, the...

Organizations of all sizes are dealing with exponentially increasing data volume and data sources, which creates challenges such as siloed information, increased technical complexities across various systems and slow reporting of important business metrics. Migrating to the cloud does not solve the problems associated with performing analytics and business intelligence on data stored in disparate systems. Also, the computing power needed to process large volumes of data consists of clusters of...

Ventana Research recently announced its 2022 Market Agenda for the Office of Finance, continuing the guidance we have offered since 2003 on the practical use of technology for the finance and accounting department. Our insights and best practices aim to enable organizations to operate with agility and resiliency, improving performance and delivering greater value as a strategic partner.

Ventana Research recently announced its 2022 Market Agenda for the Office of Revenue, continuing the guidance we have offered for nearly two decades to help organizations realize optimal value from applying technology to improve business outcomes. Chief sales and revenue officers and their associated operations teams are experts in their respective fields but may not have the guidance needed to employ technology effectively. As we look to 2022, we are focusing on the entire selling and buying...