Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing


        Analyst Perspectives

        At Informatica’s recent industry analyst summit, Chris Boorman, the company’s chief marketing officer, opened the event by describing Informatica as expanding beyond its core offering in data integration in a broader sense. He compared this growth to Amazon expanding from being an online bookseller to offering computing resources via Amazon Web Services. I see it almost the opposite way. Informatica has always been in the data integration business. It has excelled at making this area of IT more...

        Read More

        Topics: Sales Performance, Analytics, Business Intelligence, Cloud Computing, Customer & Contact Center, Data Integration, Informatica, Information Management, Workforce Performance

        SAP has reached a critical milestone in launching version 4 of its business intelligence (BI) and enterprise information management (EIM) product suite from its SAP BusinessObjects portfolio. These offerings, currently in final beta testing, will be released as a collection of software products by midyear.

        Read More

        Topics: Sales Performance, SAP, Social Media, IT Performance, Operational Performance, Analytics, Business Intelligence, Business Performance, Business Technology, CIO, Collaboration, Enterprise Software, Financial Performance, Information Management, Information Technology, Mobility, Operational Intelligence, Workforce Performance

        The talent management software market has and continues to consolidate dramatically through acquisitions. The trend is to bring together processes and applications for hiring, onboarding, performance assessment, compensation, succession planning and analytics. As the race continues to attract customers and users by presenting the most integrated suite of applications, a new market segment has evolved in the shadows and is now taking the stage in talent management. Talent Technology, a vendor in...

        Read More

        Topics: Human Capital Management, Learning, Performance, Recruiting, Operational Performance, Business Performance, Cloud Computing, Workforce Performance, Compensation, Hiring, Talent Generation, Talent Management, Workforce Analytics

        The technology analyst industry has ended its barrage of exuberant predictions for the new year. After digesting all of these commentaries (some were a challenge, I admit), we need to stop our predicting and instead start a discussion about what all of us ought to be doing. From my perspective, that should be an annual statement of direction, what we here call the research agenda. I have decided it is time to remind all of us what this important activity is and why it is really important to see...

        Read More

        Topics: Sales Performance, Supply Chain Performance, Market Research, IT Performance, IT Research, Operational Performance, Analytics, Business Intelligence, Business Performance, Business Technology, Customer & Contact Center, Financial Performance, Governance, Risk & Compliance (GRC), Information Applications, Information Management, Information Technology, Location Intelligence, Operational Intelligence, Workforce Performance, Industry Analyst

        At this year’s Informatica industry analyst conference (Twitter: #INFAAnalyst) to update the research and industry analyst community on its data integration and information infrastructure products. Looking back on my analysis of the company’s 2010 analyst summit, I see Informatica has made significant progress in gaining adoption of its products and influencing the new business technology landscape. Strong performance across the financial, product and customer dimensions helped it generate more...

        Read More

        Topics: Sales Performance, Analytics, Business Intelligence, Cloud Computing, Customer & Contact Center, Data Integration, Information Management, Workforce Performance

        Social media, the newest channel of communication across the Internet, is increasingly being used to influence, but also to deliver advice and research. I wrote about this revolution last year (See: “The Social Media Revolution in Industry Analyst Community”), reporting on the transformation that is underway and the work of our firm along with Altimeter Group and dozens of other active industry analysts. While some industry analysts are aggressively engaged in social media, using Twitter and...

        Read More

        Topics: Sales Performance, Social Media, Supply Chain Performance, Market Research, IT Performance, IT Research, Operational Performance, Analytics, Business Intelligence, Business Performance, Business Technology, Customer & Contact Center, Financial Performance, Governance, Risk & Compliance (GRC), Information Applications, Information Management, Information Technology, Location Intelligence, Operational Intelligence, Workforce Performance, Industry Analyst

        The new year started off with a bang in the human capital management software market as SumTotal Systems acquired GeoLearning, a leading learning management system (LMS) software vendor.

        Read More

        Topics: Learning, Performance, Operational Performance, Business Performance, Cloud Computing, Financial Performance, Workforce Performance, Compensation, SumTotal Systems, Talent Management, Workforce Analytics

        Cloud computing is having an increasingly large influence over the IT landscape. It’s likely that, whether you realize it or not, corporate data exists has and or is migrating outside the walls of your organization. Recent research by Ventana Research shows that in areas such as customer services, sales, workforce or human capital management, software as a service (SaaS) or cloud-based applications increasingly are being accepted and adopted. In our benchmark research on business intelligence...

        Read More

        Topics: Sales Performance, Analytics, Business Intelligence, Cloud Computing, Customer & Contact Center, Data Integration, Information Management, Workforce Performance

        In a very quiet and very subtle move, Callidus Software  (NASDAQ: CALD) has offered to purchase the assets of ForceLogix for about $3.75 million. This sales applications software company provides sales coaching software to help sales managers realize the full value of their sales representatives. In 2010, Callidus Software entered into an OEM agreement to embed ForceLogix within a new offering called Sales Coaching; it clearly concluded that the opportunity to expose the application to further...

        Read More

        Topics: Sales Performance, Salesforce.com, Sales Coaching, Sales Effectiveness, Sales Operations, Operational Performance, Business Performance, Cloud Computing, Customer & Contact Center, Financial Performance, Governance, Risk & Compliance (GRC), Workforce Performance, Callidus Software, Sales Performance Management

        At its annual user conference in Las Vegas, Kronos unveiled the next stage of its approach to workforce management to its customers and partners, showing an aggressively confident posture after completing its fiscal year 2010 with revenue increased 9 percent to $741 million. Kronos is the largest provider of workforce management systems for time and attendance, scheduling, absence tracking, hiring and workforce analytics. Kronos offers the software in several delivery options: through...

        Read More

        Topics: Human Capital, Human Resources Management, Kronos, Mobile Applications, Operational Performance, Business Performance, Cloud Computing, Workforce Performance, Compensation, Talent Management, Workforce Management
        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Subscribe to Email Updates

        Posts by Month

        see all

        Posts by Topic

        see all


        Analyst Perspectives Archive

        See All