Analyst Perspectives

It is not easy for businesses to make their operations more efficient, partly because their information systems do not provide notifications of events as they are happening. Most enterprise technology uses batch processing and is designed to move data from one database to another; otherwise it requires people to go and find the data they need. To be more responsive, new technologies capture and process events that are triggered by underlying systems and manage them through complex event...

At Oracle OpenWorld this week the company announced its next generation of business applications call Oracle Fusion Application ,  , which Larry Ellison touted in his closing day keynote at last year's conference, as I noted then. I attended the conference partly to learn what Oracle is doing in providing applications for sales organizations. In the late 1990s Siebel Systems introduced customer relationship management (CRM), which proved to be the next generation of sales-assisting technology...

At the eye of the tornado of accusations, rumors and gossip in Silicon Valley that began with CEO Mark Hurd’s departure from Hewlett-Packard are the internal politics and lack of management procedures and oversight at the company. I have pointed out a connection not discussed elsewhere to issues around the enterprise software efforts at HP (See: “HP Scandal Reflects on Enterprise Software Issue“). Now with Oracle CEO Larry Ellison’s hiring of Hurd as president and appointment of him to the ...

In a second move indicating its seriousness about competing in the market for marketing software, IBM announced its offer to acquire publicly traded Unica Corp. Unica is one of the larger providers in this space, with more than $100 million in annual revenue and 1,500 customers worldwide. Its success in very large marketing organizations, including brand-name customers Best Buy, Marriott and IBM itself, enabled it to be one of the few that has continued to grow in the challenging economic...

To help sales teams to maximize their value to the company, sales operations and management must find the right balance of compensation and incentives to motivate them to achieve their quotas. To do this requires the ability to design compensation plans that take into consideration products, territories and accounts and of course the number of customers and prospects. Sales managers also need flexibility so they can build plans that align to sales objectives and realistically evaluate the...

Many organizations want to improve the performance of their sales and customer service operations but have difficulty increasing efficiency and producing better results. One barrier to improvement is sticking with the status quo of managing sales operations and performance through spreadsheets, as 47 percent of organizations still do, according to Ventana Research’s benchmark research on sales performance management. Also many organizations continue to expect good results from using sales force...