Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing


        Analyst Perspectives

        At Oracle OpenWorld this week the company announced its next generation of business applications call Oracle Fusion Application ,  , which Larry Ellison touted in his closing day keynote at last year's conference, as I noted then. I attended the conference partly to learn what Oracle is doing in providing applications for sales organizations. In the late 1990s Siebel Systems introduced customer relationship management (CRM), which proved to be the next generation of sales-assisting technology...

        Read More

        Topics: Sales Performance, Sales Operations, Operational Performance, CRM, Sales Performance Management

        IBM has announced its intention to acquire OpenPages, a privately held, Massachusetts-based software company focused on governance, risk and compliance (GRC). I noted that after the deal finishes, the business will reside within IBM’s analytics group rather than in document management; this arrangement signals IBM’s intention to integrate its collaboration and communications around performance management (and achieve a fusion of text and data) and sharpen the ability of OpenPages to get an...

        Read More

        Topics: GRC, Open Pages, Operational Management, Operational Performance, Business Performance, Financial Performance, Financial Management

        Actuate has announced a major new version of its software called ActuateOne. Its technology is integrated in a single platform and set of tools for performance management, analytics, business intelligence (BI) and information applications; the product can be managed on-premises or in the cloud and is accessible via mobile devices such as the Apple iPhone and iPad. Actuate has been in the BI market since the 1990s; this release counts as version 11, which by itself represents a significant...

        Read More

        Topics: Operational Performance, Analytics, Business Analytics, Business Intelligence, Business Performance, Information Management

        On Tuesday in Silicon Valley, SAP introduced its latest business software: business analytics applications for specific vertical industries. The event was kicked off by SAP co-CEO Bill McDermott, who demonstrated the simplicity of the applications on an Apple iPad, which has become the demonstration system of choice for SAP as well as a tool it provides for its sales force. Bill and EVP of Business Analytics Keith Costello provided a glimpse of the applications’ capabilities as part of the...

        Read More

        Topics: SAP, Operational Performance, Business Analytics, Business Intelligence, Business Performance, Information Management

        On Wednesday, September 9, 2010 the massive marketing machine called salesforce.com rolled into London to stage its 2010 Cloudforce event at the Royal Festival Hall. The clout of CEO Mark Benioff and his team in the IT industry was evident in the fact that at short notice they could postpone the event by a day and still get about 3,000 attendees, stage a massive partner show and put on a keynote speech and side events that kept the attendees busy and informed about latest developments with...

        Read More

        Topics: Sales Performance, Social Media, Operational Performance, Business Collaboration, Business Performance, Customer Service, CRM

        Looking forward to Oracle OpenWorld, I was recalling that about 20 years ago, when I started covering the software industry as a Wall St. analyst, I paid a visit to the company. There were many fewer database-shaped glass buildings there in Redwood Shores then but the lack of corporate focus on business applications and users remains unchanged.

        Read More

        Topics: Sales Performance, Supply Chain Performance, IT Performance, Operational Performance, Business Intelligence, Business Performance, Enterprise Software, Financial Performance, Information Management, Information Technology, Oracle, Workforce Performance

        At the eye of the tornado of accusations, rumors and gossip in Silicon Valley that began with CEO Mark Hurd’s departure from Hewlett-Packard are the internal politics and lack of management procedures and oversight at the company. I have pointed out a connection not discussed elsewhere to issues around the enterprise software efforts at HP (See: “HP Scandal Reflects on Enterprise Software Issue“). Now with Oracle CEO Larry Ellison’s hiring of Hurd as president and appointment of him to the ...

        Read More

        Topics: Sales Performance, Operational Performance, Business Performance, Enterprise Software, Information Technology, Oracle

        My research continues to show that the most important key performance indicator (KPI) for call centers is average call-handling time (AHT). Furthermore, second in importance only to improving customer satisfaction is the challenge of reducing operating costs, which invariably involves trying to reduce AHT, which contact centers need to do without negatively impacting customer satisfaction. An indicator of the complexity of this issue is its persistence as one of the longest-running and most...

        Read More

        Topics: Operational Performance, Analytics, Call Center, Contact Center, CRM

        Over the last decade in my research into contact center operations has revolved around the four operational challenges faced by center managers: to reduce average call-handling time, increase agent utilization, increase customer satisfaction and one recently gaining in importance, to increase first-contact-resolution rates. The first two clearly relate to the core issue of reducing operational costs; the latter two focus on customer retention. At the center of meeting all these challenges are...

        Read More

        Topics: Human Capital Management, KnoahSoft, Operational Performance, Call Center

        I have been doing research into customer relationship management (CRM), contact centers and analytics for seven years. Throughout that time some customer-related themes have remained constant: Companies say their top driver is to improve customer satisfaction; customer experience management (CEM) has overtaken CRM as a top priority; and companies still search for a 360-degree view of the customer (which now is often called “the voice of the customer”). For many companies these themes remain...

        Read More

        Topics: Customer Experience, Clarabridge, IT Performance, Operational Performance, Information Management, Text Analytics
        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Subscribe to Email Updates

        Posts by Month

        see all

        Posts by Topic

        see all


        Analyst Perspectives Archive

        See All