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We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
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We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Ventana Research recently announced its 2024 Market Agenda for Artificial Intelligence, continuing the guidance we have offered for two decades to help enterprises derive optimal value from technology and improve business outcomes.
Ventana Research recently announced its 2024 Market Agenda for Analytics and Data, continuing the guidance we have offered for two decades to help enterprises derive optimal value and improve business outcomes.
I previously discussed the trust and accuracy limitations of large language models, suggesting that data and analytics vendors provide guidance about potentially inaccurate results and the risks of creating a misplaced level of trust. In the months that have followed, we are seeing some clarity from these vendors about the approaches organizations can take to increase trust and accuracy when developing applications that incorporate generative AI, including fine-tuning and prompt engineering. It...
It is a mark of the rapid, current pace of development in artificial intelligence (AI) that machine learning (ML) models, until recently considered state of the art, are now routinely being referred to by developers and vendors as “traditional.” Generative AI, and large language models (LLMs) in particular, have taken the AI world by storm in the past year, automating and accelerating the development of content, including text, digital images, audio and video, as well as computer programs and...
As we celebrate the first half of what seems to be the year of generative artificial intelligence, with an apparently unlimited discussion of use cases and bogeymen, my attention is turning to the very mundane question of costs. Specifically, how costs incurred – through investment and operation – will be distributed along the value chain and how this will affect the demand for AI ‒ by whom and for what purpose. It’s a question that needs asking even though, at this stage in the market’s...
A lot has been written about the definition of generative artificial intelligence (AI) and large language models (LLMs), though less has been written about the business considerations for an organization to evaluate adopting and implementing these technologies. And more importantly, does the technology align with the Office of the CIO objectives and the goals of the business? The value of generative AI software must be put into terms that all stakeholders can relate to. And organizations cannot...
The data and analytics sector rightly places great importance on data quality: Almost two-thirds (64%) of participants in Ventana Research’s Analytics and Data Benchmark Research cite reviewing data for quality and consistency issues as the most time-consuming task in analyzing data. Data and analytics vendors would not recommend that customers use tools known to have data quality problems. It is somewhat surprising, therefore, that data and analytics vendors are rushing to encourage customers...
MicroStrategy is a long-standing business intelligence and analytics vendor that operates worldwide. Founded in 1989, this publicly traded company with hundreds of millions of dollars in revenue recently held its first in-person conference since prior to the pandemic. Similar to previous in-person events, the event was well attended by about 2,000 attendees and exhibitors. The theme, “MicroStrategy ONE,” is a way to explain the breadth of capabilities the company offers. The breadth of the...
Artificial intelligence (AI) has evolved from a highly specialized niche technology to a worldwide phenomenon. Nearly 9 in 10 organizations use or plan to adopt AI technology. Several factors have contributed to this evolution. First, the amount of data they can collect and store has increased dramatically while the cost of analyzing these large amounts of data has decreased dramatically. Data-driven organizations need to process data in real time which requires AI. In addition, analytics...
Early last December, just before ChatGPT became the new, bright, shiny object, The Economist magazine ran a story proclaiming that we had finally arrived at the age of boring artificial intelligence (AI). From my perspective, it’s unfortunate that didn’t last and that AI has been relegated back to the buzzword league. AI will be an increasingly important feature of business software through the end of this decade. Ventana Research asserts that by 2026, almost all vendors of software designed...
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