Revenue performance management and the role of revenue operations is moving to the forefront of sales organizations, aligning departments around a single view of the business with shared revenue targets and goals. This facilitates the needs of the sales department as well as customer experience, marketing and renewals. The concept of RevOps does not yet have a widely shared common definition within organizations. Because revenue organizations include workers associated with sales operations,...
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Topics:
Sales,
Customer Experience,
Marketing,
Sales Performance Management,
partner management,
Revenue Management,
Sales Engagement,
Revenue Performance Management
Ventana Research recently announced its 2022 Market Agenda in the expertise area of Marketing, continuing the guidance we have offered for nearly two decades to help organizations derive optimal value from business technology and improve outcomes.
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Topics:
Marketing,
Marketing Performance Management,
Product Information Management,
Digital Marketing,
intelligent marketing,
Digital Experience Platform,
Conversational Marketing
Ventana Research has announced its market agenda for 2022, continuing the tradition of reliability in our efforts to educate and guide the technology market. Our assessments are backed by our expertise and independence, as we do not share our market agenda or our research – including analyst and market perspectives or our Value Index – with any external party until it is published. We review and refine our market agenda throughout the year to ensure we offer the expertise and insights...
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Topics:
Customer Experience,
Human Capital Management,
Marketing,
Office of Finance,
Analytics,
Data,
Digital Technology,
Operations & Supply Chain,
Digital Business,
Office of Revenue,
Market Agenda
Account-based marketing (ABM) serves as a model for how a complex manual activity can be improved and automated. That does not mean it always goes well. ABM is a practice that many B2B marketers swear by, but it can be very difficult to get a technology-enhanced ABM program up and running.
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Topics:
Marketing,
Marketing Performance Management,
Product Information Management,
Digital Marketing,
intelligent marketing,
Digital Experience Platform,
Conversational Marketing
The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our goal is to recognize technology and vendors that have introduced noteworthy digital innovations to advance business and IT.
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Topics:
Customer Experience,
Human Capital Management,
Marketing,
Office of Finance,
Operations & Supply Chain,
Digital Business,
Work Management
We are happy to share some insights about Viamedici EPIM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
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Topics:
Marketing,
Data Governance,
Data,
Product Information Management,
Price and Revenue Management,
Digital Commerce,
Operations & Supply Chain,
Enterprise Resource Planning,
continuous supply chain,
Office of Sales,
data operations
We are happy to share some insights about Contentserv CS drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
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Topics:
Marketing,
Data Governance,
Data,
Product Information Management,
Price and Revenue Management,
Digital Commerce,
Operations & Supply Chain,
Enterprise Resource Planning,
continuous supply chain,
Office of Sales,
data operations
Field service is one element of the service-delivery process that an organization must get right or risk alienating important customers and causing friction in the relationship. The customer experience is directly affected by the timeliness, speed and accuracy of on-site work. Consequences of poor performance can hurt revenue, particularly in B2B situations where failures may cause expensive shutdowns or delays in conducting business.
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Topics:
Customer Experience,
Marketing,
Voice of the Customer,
Contact Center,
Product Information Management,
Digital Commerce,
Subscription Management,
agent management
We are happy to share some insights about Perfion drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
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Topics:
Marketing,
Data Governance,
Data,
Product Information Management,
Price and Revenue Management,
Digital Commerce,
Operations & Supply Chain,
Enterprise Resource Planning,
continuous supply chain,
Office of Sales,
data operations
We are happy to share some insights about Winshuttle EnterWorks drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
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Topics:
Marketing,
Data Governance,
Data,
Product Information Management,
Price and Revenue Management,
Digital Commerce,
Operations & Supply Chain,
Enterprise Resource Planning,
continuous supply chain,
Office of Sales,
data operations
