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        Analyst Perspectives

        Ventana Research recently announced its 2022 Market Agenda for the Office of Revenue, continuing the guidance we have offered for nearly two decades to help organizations realize optimal value from applying technology to improve business outcomes. Chief sales and revenue officers and their associated operations teams are experts in their respective fields but may not have the guidance needed to employ technology effectively. As we look to 2022, we are focusing on the entire selling and buying...

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        Topics: Sales, Analytics, Internet of Things, Data, Sales Performance Management, Digital Technology, Digital Commerce, Conversational Computing, mobile computing, Subscription Management, extended reality, intelligent sales, partner management, Sales Engagement, AI and Machine Learning

        Ventana Research recently announced its 2022 Market Agenda for Analytics, continuing the guidance we have offered for nearly two decades to help organizations derive optimal value from technology investments in order to improve business outcomes.

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        Topics: embedded analytics, Analytics, Business Intelligence, Digital Technology, natural language processing, Process Mining, Analytics & Data, Collaborative & Conversational Computing

        I’m proud to share Ventana Research’s 2022 Market Agenda for Digital Technology. Our focus in this agenda is to deliver expertise to help organizations prioritize technology investments that increase workforce effectiveness and organizational agility, ensuring ongoing operations during any type of disruption.

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        Topics: Analytics, Cloud Computing, Internet of Things, Data, Digital Technology

        Ventana Research has announced its market agenda for 2022, continuing the tradition of reliability in our efforts to educate and guide the technology market. Our assessments are backed by our expertise and independence, as we do not share our market agenda or our research – including analyst and market perspectives or our Value Index – with any external party until it is published. We review and refine our market agenda throughout the year to ensure we offer the expertise and insights...

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        Topics: Customer Experience, Human Capital Management, Marketing, Office of Finance, Analytics, Data, Digital Technology, Operations & Supply Chain, Digital Business, Office of Revenue, Market Agenda

        Organizations today are working with multiple applications and systems, including enterprise resource planning (ERP), customer relationship management (CRM), supply chain management (SCM) and other systems, where data can easily become fragmented and siloed. And as the organization increases its data sources and adds more systems and custom applications, it becomes challenging to manage the data consistently and keep data definitions up to date. This increases the need to use master data...

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        Topics: Analytics, Business Intelligence, Data Governance, Data Integration, Data, Digital Technology, Analytics & Data

        The term NoSQL has been a misnomer ever since it appeared in 2009 to describe a group of emerging databases. It was true that a lack of support for Structured Query Language (SQL) was common to the various databases referred to as NoSQL. However, it was always one of a number of common characteristics, including flexible schema, distributed data processing, open source licensing, and the use of non-relational data models (key value, document, graph) rather than relational tables. As the various...

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        Topics: Business Continuity, Analytics, Data, Digital Technology, Digital Business, data platforms

        Data lakes have enormous potential as a source of business intelligence. However, many early adopters of data lakes have found that simply storing large amounts of data in a data lake environment is not enough to generate business intelligence from that data. Similarly, lakes and reservoirs have enormous potential as sources of energy. However, simply storing large amounts of water in a lake is not enough to generate energy from that water. A hydroelectric power station is required to harness...

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        Topics: Analytics, Business Intelligence, Cloud Computing, Data Governance, Data Integration, Data, Digital Technology, data lakes, data operations, data platforms, AI and Machine Learning

        Breaking into the database market as a new vendor is easier said than done given the dominance of the sector by established database and data management giants, as well as the cloud computing providers. We recently described the emergence of a new breed of distributed SQL database providers with products designed to address hybrid and multi-cloud data processing. These databases are architecturally and functionally differentiated from both the traditional relational incumbents (in terms of...

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        Topics: Cloud Computing, Data, Digital Technology, Digital transformation, Digital Business, data platforms, Analytics & Data

        TIBCO is a large, independent cloud-computing and data analytics software company that offers integration, analytics, business intelligence and events processing software. It enables organizations to analyze streaming data in real time and provides the capability to automate analytics processes. It offers more than 200 connectors, more than 200 enterprise cloud computing and application adapters, and more than 30 non-relational structured query language databases, relational database management...

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        Topics: embedded analytics, Analytics, Collaboration, Data Governance, Information Management, Data, Digital Technology, data lakes, AI and Machine Learning

        Organizations have become more agile and responsive, in part, as a result of being more agile with their information technology. Adopting a DevOps approach to application deployment has allowed organizations to deploy new and revised applications more quickly. DataOps is enabling organizations to be more agile in their data processes. As organizations are embracing artificial intelligence (AI) and machine learning (ML), they are recognizing the need to adopt MLOps. The same desire for agility...

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        Topics: business intelligence, Analytics, Data Governance, Data, Digital Technology, data operations, data platforms
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        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

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