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        Analyst Perspectives

        Pressures to engage consumers through every interaction and provide a delightful customer experience are influencing advancements in business and technology. Organizations are challenged to manage friction points experienced by billions of consumers amid expanding digital channels. These issues must be addressed to engage and respond to customers every second of the day.

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        Topics: Customer Experience, Contact Center, agent management, Digital Business

        Zoho presented analysts with a deep look at its strategy and roadmap at its July analyst conference, describing how it intends to meld its many business applications together through integration at the level of the platform. The company, which is privately owned and funded, has generally sought to build its own tools rather than buy or partner. This approach has allowed the firm to create a suite of tightly linked tools that share a common interface.

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        Topics: Customer Experience, Voice of the Customer, Data, Digital Business, Customer Experience Management, customer service and support, AI and Machine Learning

        When joining Ventana Research, I noted that the need to be more data-driven has become a mantra among large and small organizations alike. Data-driven organizations stand to gain competitive advantage, responding faster to worker and customer demands for more innovative, data-rich applications and personalized experiences. Being data-driven is clearly something to aspire to. However, it is also a somewhat vague concept without clear definition. We know data-driven organizations when we see them...

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        Topics: embedded analytics, Analytics, Business Intelligence, Data Governance, Data Integration, Data, Digital Technology, natural language processing, data lakes, data operations, Digital Business, Streaming Analytics, data platforms, Analytics & Data, Streaming Data & Events, AI and Machine Learning

        The server is a key component of enterprise computing, providing the functional compute resources required to support software applications. Historically, the server was so fundamentally important that it – along with the processor, or processor core – was also a definitional unit by which software was measured, priced and sold. That changed with the advent of cloud-based service delivery and consumption models.

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        Topics: Business Continuity, Cloud Computing, Data, Digital Technology, Digital Business, data platforms, Analytics & Data

        Over a decade ago, I coined the term NewSQL to describe the new breed of horizontally scalable, relational database products. The term was adopted by a variety of vendors that sought to combine the transactional consistency of the relational database model with elastic, cloud-native scalability. Many of the early NewSQL vendors struggled to gain traction, however, and were either acquired or ceased operations before they could make an impact in the crowded operational data platforms market....

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        Topics: Business Continuity, Cloud Computing, Data, Digital Technology, Digital Business, data platforms, Analytics & Data

        I recently wrote about the importance of data pipelines and the role they play in transporting data between the stages of data processing and analytics. Healthy data pipelines are necessary to ensure data is integrated and processed in the sequence required to generate business intelligence. The concept of the data pipeline is nothing new of course, but it is becoming increasingly important as organizations adapt data management processes to be more data driven.

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        Topics: Analytics, Business Intelligence, Data Governance, Data Integration, Data, Digital Technology, Digital transformation, data lakes, data operations, Digital Business, data platforms, Analytics & Data, Streaming Data & Events, AI and Machine Learning

        I recently described the growing level of interest in data mesh which provides an organizational and cultural approach to data ownership, access and governance that facilitates distributed data processing. As I stated in my Analyst Perspective, data mesh is not a product that can be acquired or even a technical architecture that can be built. Adopting the data mesh approach is dependent on people and process change to overcome traditional reliance on centralized ownership of data and...

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        Topics: Business Continuity, Analytics, Business Intelligence, Data Governance, Data Integration, Data, Digital Technology, data lakes, Digital Business, data platforms, Analytics & Data

        Data mesh is the latest trend to grip the data and analytics sector. The term has been rapidly adopted by numerous vendors — as well as a growing number of organizations —as a means of embracing distributed data processing. Understanding and adopting data mesh remains a challenge, however. Data mesh is not a product that can be acquired, or even a technical architecture that can be built. It is an organizational and cultural approach to data ownership, access and governance. Adopting data mesh...

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        Topics: Analytics, Business Intelligence, Data Governance, Data Integration, Data, Digital Technology, Digital transformation, data lakes, data operations, Digital Business, data platforms, Analytics & Data, Streaming Data & Events

        With the announcement of Ventana Research’s 2022 Market Agenda, our expertise in Digital Business continues to advance the market need for effective investments into technology, and I will outline here the key areas of focus to provide insights to organizations that can increase their organizational resilience and workforce readiness. We are proud to provide expertise on ensuring technological effectiveness through our market research and experience in providing guidance on trends and best...

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        Topics: Performance Management, Business Continuity, Governance, Risk & Compliance (GRC), Digital transformation, Digital Business, Digital Security, Digital Communications, Sustainability Management, Work Management, Experience Management

        The necessity of business continuity came to a reality with the pandemic in early 2020, with the requirement to avoid the risk of interruption to the fundamentals of an organization. I outlined this challenge in my perspective, “The Business Continuity Imperative: The Workforce Experience and Human Capital Management in 2020 and Beyond.” Ensuring that software in cloud computing environments is continuously available should be a business continuity priority for your organization. In fact, your...

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        Topics: Cybersecurity, Digital Business, Digital Security, Ransomware, UKG
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        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

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