Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing


        Analyst Perspectives

        The 2023 Ventana Research Buyers Guide for DataOps research enables me to provide observations about how the market has advanced. 

        Read More

        Topics: Data, Data Ops, data operations

        The data platforms market may appear to have little or nothing to do with haute couture, but it is one of the data sectors most strongly influenced by the fickle finger of fashion. In recent years, various architectural approaches to data storage and processing have enjoyed a phase in the limelight, including data warehouse, data mart, data hub, data lake, cloud data warehouse, object storage, data lakehouse, data fabric and data mesh. These approaches are often heralded as the next big thing,...

        Read More

        Topics: Cloud Computing, Data Governance, Data Management, Data, Digital Technology, data operations, Analytics & Data, Streaming Data & Events, operational data platforms, Analytic Data Platforms, AI and Machine Learning

        Despite a focus on being data-driven, many organizations find that data and analytics projects fail to deliver on expectations. These initiatives can underwhelm for many reasons, because success requires a delicate balance of people, processes, information and technology. Small deviations from perfection in any of those factors can send projects off the rails.

        Read More

        Topics: Analytics, Business Intelligence, Data Management, Data, Digital Technology, data operations, AI and Machine Learning

        I have written before about the rising popularity of the data fabric approach for managing and governing data spread across distributed environments comprised of multiple data centers, systems and applications. I assert that by 2025, more than 6 in 10 organizations will adopt data fabric technologies to facilitate the management and processing of data across multiple data platforms and cloud environments. The data fabric approach is also proving attractive to vendors, including Microsoft, as a...

        Read More

        Topics: Analytics, Business Intelligence, Cloud Computing, Data Governance, Data Management, Data, Digital Technology, Analytics & Data, Analytic Data Platforms, AI and Machine Learning

        At one point, analytics and business intelligence were considered non-mission critical activities. One of the primary concerns in designing analytics systems was to ensure they didn’t interfere with or draw computing resources away from operational systems. But today, analytical systems are integral to many aspects of operations. More than 9 in 10 participants in our Analytics and Data Benchmark Research reported analytics had improved activities and processes. However, most analytics and BI...

        Read More

        Topics: Analytics, Business Intelligence, Data Management, Data, Digital Technology, data operations, Analytics & Data

        Organizations today have an ever-increasing appetite for platforms that improve the speed and efficiency of data analytics and business intelligence (BI). The ability to quickly process data enables organizations to make well-informed decisions in real time. This agile approach to data processing is crucial for staying ahead in today's competitive landscape. With the rising need for data-driven insights, organizations face the difficulty of dealing with massive volumes of distributed business...

        Read More

        Topics: Data Management, Data, data operations, Analytic Data Platforms, Direct Data Mapping

        I recently wrote about the various technologies used by organizations to process and analyze data in real time. I explained that while the terms streaming data and events and streaming analytics are often used interchangeably, they are separate disciplines that make use of common underlying concepts and technologies such as events, event brokers and event-driven architecture. Confluent’s acquisition of Immerok earlier this year provided a reminder of this fact. Confluent is one of the most...

        Read More

        Topics: Analytics, Cloud Computing, Data Governance, Data, Digital Technology, Streaming Analytics, Streaming Data & Events

        Real-time business is a modern phenomenon, and business transformation has accelerated many business events in recent years. However, the execution of business events has always occurred in real time. Rather, it is the processing of the data related to business events that has accelerated instead of the event itself.

        Read More

        Topics: Analytics, Data, Streaming Analytics, Streaming Data & Events

        It is a mark of the rapid, current pace of development in artificial intelligence (AI) that machine learning (ML) models, until recently considered state of the art, are now routinely being referred to by developers and vendors as “traditional.” Generative AI, and large language models (LLMs) in particular, have taken the AI world by storm in the past year, automating and accelerating the development of content, including text, digital images, audio and video, as well as computer programs and...

        Read More

        Topics: Analytics, Business Intelligence, Cloud Computing, Data Governance, Data, Digital Technology, natural language processing, Analytics & Data, Analytic Data Platforms, AI and Machine Learning

        As I have previously explained, we expect an increased demand for intelligent operational applications infused with the results of analytic processes, such as personalization and artificial intelligence-driven recommendations. These systems rely on the analysis of data in the operational data platform to accelerate worker decision-making or improve customer experience.

        Read More

        Topics: Analytics, Data, Digital Technology, Streaming Analytics, Analytics & Data, Streaming Data & Events, operational data platforms, AI and Machine Learning
        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Subscribe to Email Updates

        Posts by Month

        see all

        Posts by Topic

        see all


        Analyst Perspectives Archive

        See All