Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing


        Analyst Perspectives

        The development, testing and deployment of data pipelines is a fundamental accelerator of data-driven strategies, enabling enterprises to extract data from the operational applications and data platforms designed to run the business and load, integrate and transform it into the analytic data platforms and tools used to analyze the business. As I explained in our recent Data Pipelines Buyers Guide, data pipelines are essential to generating intelligence from data. Healthy data pipelines are...

        Read More

        Topics: Analytics, data operations, data platforms, Analytics & Data, Generative AI, AI and Machine Learning, Data Intelligence

        As enterprises seek to increase data-driven decision-making, many are investing in strategic data democratization initiatives to provide business users and data analysts with self-service access to data across the enterprise. Such access has long been a goal of many enterprises, but few have achieved it. Only 15% of participants in Ventana Research’s Analytics and Data Benchmark Research say their organization is very comfortable allowing business users to work with data that has not been...

        Read More

        Topics: Analytics, data operations, Analytics & Data, AI and Machine Learning, Data Intelligence, Data Products, Data Democratization

        We live in an era of uncertainty, not unpredictability. Managing in uncertain times is always difficult, but tools are available to improve the odds for success by making it easier and faster to plan for contingencies and scenarios. Software makes it possible to manage ahead of any future event, connecting the tactical trees to the strategic forest. The purpose of planning is not just to create a plan: Enterprises spend time thinking ahead because it enables leadership teams, executives and...

        Read More

        Topics: Office of Finance, Continuous Planning, Data Management, Business Planning, data operations, digital finance, AI and Machine Learning

        I have previously written about thefunctional evolutionandemerging use casesfor NoSQL databases, a category of non-relational databases that first emerged 15 or so years ago and are now well established as potential alternatives to relational databases. NoSQL is a term used to describe a variety of databases that fall into four primary functional categories: key-value stores, wide-column stores, document-oriented databases and graph databases. Each is worthy of further exploration, which is...

        Read More

        Topics: Data, data operations

        In recent years, many enterprises have migrated data platform workloads from on-premises infrastructure to cloud environments, attracted by the promised benefits of greater agility and lower costs. The scale of cloud data platform adoption is illustrated by Ventana Research’s Data Lakes Dynamic Insights research: For two-thirds (66%) of participants, the primary data platform used for analytics is cloud based. As the quantity and importance of the data platform workloads deployed in the cloud...

        Read More

        Topics: business intelligence, Cloud Computing, data operations, robotic automation, Analytics & Data, Analytic Data Platforms, AI and Machine Learning

        Ventana Research recently announced its 2024 Market Agenda for Analytics and Data, continuing the guidance we have offered for two decades to help enterprises derive optimal value and improve business outcomes.

        Read More

        Topics: embedded analytics, Analytics, Business Intelligence, Data Governance, Data Management, natural language processing, data operations, Process Mining, Streaming Analytics, Analytics & Data, Streaming Data & Events, operational data platforms, Analytic Data Platforms

        As articulated in Ventana Research’s Data Platforms Buyer’s Guide and DataOps Buyer’s Guide research, the combination of cloud computing and advanced analytics has lowered the cost of storing and processing large volumes of data, accelerating the emergence of new data platform and data operations products that enable organizations to gain operational efficiency and competitive advantage. The right combination of data platform and data management products is essential to ensure that the right...

        Read More

        Topics: Data Management, Data, Digital Technology, data operations, data platforms, Analytics & Data, operational data platforms, Analytic Data Platforms

        The phrase ‘big data’ may have largely gone out of fashion, but the concept of storing and processing all relevant data continues to be important for enterprises seeking to be more data-driven. Doing so requires analytic data platforms capable of storing and processing data in multiple formats and data models. This will be an important focus for the forthcoming Data Platforms Buyer’s Guide 2024. 

        Read More

        Topics: Analytics, Business Intelligence, Data Management, Data, Digital Technology, data operations, Analytics & Data, AI and Machine Learning

        I recently discussed how fashion has a surprisingly significant role to play in the data market as various architectural approaches to data storage and processing take turns enjoying a phase in the limelight. Pendulum swing is a theory of fashion that describes the periodic movement of trends between two extremes, such as short and long hemlines or skinny and baggy/flared trousers. Pendulum swing theory is similarly a factor in data technology trends, with an example being the oscillation...

        Read More

        Topics: Analytics, Cloud Computing, Data Management, Data, Digital Technology, data operations, Analytics & Data, AI and Machine Learning

        I have previously written about the functional evolution and emerging use cases for NoSQL databases, a category of non-relational databases that first emerged 15 or so years ago and are now well established as potential alternatives to relational databases. NoSQL is a term used to describe a variety of databases that fall into four primary functional categories: key-value stores, wide-column stores, document-oriented databases and graph databases. Each is worthy of further exploration, which is...

        Read More

        Topics: Cloud Computing, Data, Digital Technology, data operations, Analytics & Data, operational data platforms
        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Subscribe to Email Updates

        Posts by Month

        see all

        Posts by Topic

        see all


        Analyst Perspectives Archive

        See All