ISG Software Research Analyst Perspectives

We are happy to share some insights about Perfion drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements. We published the Ventana Research Value Index: Product Information Management, the distillation of a year of market and product research efforts. To assess functionality, one of the components of Capability, we applied the Ventana Research Value Index methodology and blueprint, which links the personas and processes for PIM to an organization’s requirements. In all of our Value Indexes, we utilize a structured research methodology that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal and vendor selection process for PIM software. We evaluated Perfion and 15 other vendors in seven categories, five relevant to the product (Adaptability, Capability, Manageability, Reliability and Usability) and two related to the vendor (Vendor Validation and Total Cost of Ownership and Return on Investment). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our expertise and research. Perfion, a Denmark-based vendor, has been advancing its digital- and omnichannel- focused approach to PIM to help in the engagement of product experiences in commerce. It was categorized as a Vendor with Merit, ranking 12th overall in the Value Index evaluation. Perfion performed consistently across all product experience categories, especially Manageability, but performed its best in the Capability category, where its focus on the balance of requirements reflects its standing in a highly competitive assessment. Perfion’s product would work best for organizations using PIM for specific channels and roles that require a balanced product experience, but do not always need the depth of an enterprise-wide approach. Perfion could perform better in providing more clarity in the customer experience it provides, and make that information more readily available in its marketing and website. It could also improve its information on TCO/ROI to help determine the value and benefits it provides in the use of its offering. In its product, more depth is needed on the methods of integration for Adaptability. This assessment was based on Perfion’s product information management applications available at end of April of 2021 — version 4.9 / 2020-R1. Nothing else has been found to be released since the publishing of the Value Index. The role of PIM for every organization is to ensure the most accurate and engaging product information that supports customer, enterprise and product lifecycle requirements. Providing effective product information is the foundation to providing an engaging digital experience that meets the needs of marketing, commerce and the digital shelf. Organizations should make PIM and product experiences a priority for continuous process improvement, and perform an assessment of existing process and technological approaches, adopt best practices and ensure the effectiveness of product information being utilized for revenue, operations and supply chain processes. This research-based index is the most comprehensive assessment of the value of product information management software in the industry. Technology buyers can learn more about how to use our Value Index by clicking here and included vendors that wish to learn more can click here. Read the report here. Regards, Mark Smith

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