Analyst Perspectives

Organizations across various industries collect multiple types of data from disparate systems to answer key business questions and deliver personalized experiences for customers. The expanding volume of data increases complexity, and data management becomes a challenge if the process is manual and rules-based. There can be numerous siloed, incomplete and outdated data sources that result in inaccurate results. Organizations must also deal with concurrent errors – from customers to products to...

Despite the emphasis on organizations being more data-driven and making an increasing proportion of business decisions based on data and analytics, it remains the case that some of the most fundamental questions about an organization are difficult to answer using data and analytics. Ostensibly simple questions such as, “how many customers does the organization have?” can be fiendishly difficult to answer, especially for organizations with multiple business entities, regions, departments and...

Ventana Research recently announced its 2023 Market Agenda for Data, continuing the guidance we have offered for two decades to help organizations derive optimal value and improve business outcomes.

Data observability is a hot topic and trend. I have written about the importance of data observability for ensuring healthy data pipelines, and have covered multiple vendors with data observability capabilities, offered both as standalone and part of a larger data engineering system. Data observability software provides an environment that takes advantage of machine learning and DataOps to automate the monitoring of data quality and reliability. The term has been adopted by multiple vendors...

The shift from on-premises server infrastructure to cloud-based and software-as-a-service (SaaS) models has had a profound impact on the data and analytics architecture of many organizations in recent years. More than one-half of participants (59%) in Ventana Research’s Analytics and Data Benchmark research are deploying data and analytics workloads in the cloud, and a further 30% plan to do so. Customer demand for cloud-based consumption models has also had a significant impact on the products...

Ventana Research uses the term “data pantry” to describe a method of data storage (and the technology and process blueprint for its construction) created for a specific set of users and use cases in business-focused software. It’s a pantry because all the data one needs is readily available and easily accessible, with labels that are immediately recognized and understood by the users of the application. In tech speak, this means the semantic layer is optimized for the intended audience. It is...

Earlier this year, I wrote about the increasing importance of data observability, an emerging product category that takes advantage of machine learning (ML) and Data Operations (DataOps) to automate the monitoring of data used for analytics projects to ensure its quality and lineage. Monitoring the quality and lineage of data is nothing new. Manual tools exist to ensure that it is complete, valid and consistent, as well as relevant and free from duplication. Data observability vendors,...

Organizations are increasingly utilizing cloud object storage as the foundation for analytic initiatives. There are multiple advantages to this approach, not least of which is enabling organizations to keep higher volumes of data relatively inexpensively, increasing the amount of data queried in analytics initiatives. I assert that by 2024, 6 in ten organizations will use cloud-based technology as the primary analytics data platform, making it easier to adopt and scale operations as necessary.

Almost all organizations are investing in data science, or planning to, as they seek to encourage experimentation and exploration to identify new business challenges and opportunities as part of the drive toward creating a more data-driven culture. My colleague, David Menninger, has written about how organizations using artificial intelligence and machine learning (AI/ML) report gaining competitive advantage, improving customer experiences, responding faster to opportunities and threats, and...

If you’ve ever been to London, you are probably familiar with the announcements on the London Underground to “mind the gap” between the trains and the platform. I suggest we also need to mind the gap between data and analytics. These worlds are often disconnected in organizations and, as a result, it limits their effectiveness and agility.