Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing


        Analyst Perspectives

        Organizations now must store, process and use data of significantly greater volume and variety than in the past. These factors plus the velocity of data today — the unrelentingly rapid rate at which it is generated, both in enterprise systems and on the internet — add to the challenge of getting the data into a form that can be used for business tasks.

        Read More

        Topics: Analytics, Business Intelligence, Data Governance, Data Preparation, Information Management, Internet of Things, Data, Digital Technology, blockchain, data lakes, AI and Machine Learning

        “Straight-through processing” (STP) is a business process and data architecture methodology. Technology advances have made STP increasingly feasible for any business process, allowing companies to design and execute them from inception to completion in a more automated fashion, minimizing or eliminating human intervention in the process. The associated data also progresses automatically end-to-end through the process, preserving its integrity. Because there is no human intervention, data is...

        Read More

        Topics: Sales, Customer Experience, Office of Finance, Recurring Revenue, Data Governance, Financial Performance Management, Digital Commerce, ERP and Continuous Accounting, Billing and Recurring Revenue

        Workiva recently introduced Wdata, a cloud facility for centralizing financial and non-financial information from multiple sources. It frees up time for finance organizations, especially financial planning and analysis (FP&A) groups, to explore conditions and trends in their business because they need to spend less of it gathering data and preparing it for analysis and reporting. Ventana Research recently awarded Workiva our Digital Innovation award for Wdata because of its transformative...

        Read More

        Topics: Office of Finance, Recurring Revenue, Continuous Planning, Data Governance, Data Preparation, Financial Performance Management, Price and Revenue Management, Enterprise Resource Planning, ERP and Continuous Accounting, Sales Planning and Analytics, revenue recognition

        Once again I attended Tableau's Users Conference, along with 17,000 other attendees, affectionately self-referred to as "data nerds". Pushing the envelope in data capabilities and access, Tableau introduced the "Ask Data" feature, allowing users to prose natural language queries and receive a response, along with new data preparation capabilities and other enhancements to help data analysts. Further, Tableau announced new developer enhancements including a new developer program to better align...

        Read More

        Topics: Big Data, Data Governance, Data Integration, Data Preparation, Tableau Software, data lakes

        This year, Teradata rebranded the Teradata users conference from "Partners" to "Analytics Universe", and there is a reason for it. For decades, Teradata has represented the high end of the analytic database, but new innovations and technologies are adding flexibility to Teradata's licensing as they compete. For the full breakdown of Teradata's Analytics Universe 2018, and my analysis of all the largest announcements, watch my hot take video.

        Read More

        Topics: Big Data, Data Warehousing, Teradata, Analytics, Data Governance, Data Management, Data Preparation, Information Management, Data, Digital Technology

        In 2017 Strata + Hadoop World was changed to the Strata Data Conference. As I pointed out in my coverage of last year’s event, the focus was largely on machine learning and artificial intelligence (AI). That theme continued this year, but my impression of the event was of a community looking to get value out of data regardless of the technology being used to manage that data. The change was subtle: The location was the same; the exhibitors were largely the same; attendance was similar this year...

        Read More

        Topics: Big Data, Data Science, Machine Learning, Analytics, Business Intelligence, Data Governance, Data Integration, Data Preparation, Information Optimization, Digital Technology, Machine Learning and Cognitive Computing

        All too often, software vendors view analytics as the end rather than the beginning of a process. I’m reminded of some of the advanced math classes I’ve taken in which the teaching process focused on a few key aspects of a mathematical proof or solution, leaving the rest of the exercise to be worked out by the students. In other contexts, you may hear people say the numbers speak for themselves.

        Read More

        Topics: Data Science, Machine Learning, business intelligence, Analytics, Collaboration, Data Governance, Information Optimization, Digital Technology, collaboration for business

        We now are well beyond the year depicted in 2001: A Space Odyssey, a cinematic perspective on the future of artificial intelligence in which HAL 9000, a computer, is able to simulate human behavior and control machines. Anyone reviewing the past two years of marketing around AI in the business technology industry can be forgiven for believing that we have arrived at the futuristic state Stanley Kubrick imagined. We have not.

        Read More

        Topics: Big Data, Data Science, Mobile, Customer Analytics, Customer Engagement, Customer Experience, Machine Learning, Mobile Technology, Analytics, Business Intelligence, Cloud Computing, Collaboration, Customer Service, Data Governance, Data Integration, Data Preparation, Internet of Things, Contact Center, Information Optimization, Digital Technology, Machine Learning and Cognitive Computing, Cybersecurity, Billing and Recurring Revenue, Workforce Optimization, collaboration for business

        Blockchains are attractive because their built-in security and trust factors make them useful for almost all business interactions involving organizations and individuals. Blockchains have two basic functions. One is as a method for handling transactions involving property such as land deeds, trademarks or other assets. The second involves exchanges of data such as identities of individuals or businesses, the location of an object at a point in time or weather conditions. All interactions...

        Read More

        Topics: Big Data, Data Science, Mobile, Marketing Performance Management, Office of Finance, business intelligence, Analytics, Cloud Computing, Data Governance, Data Integration, Data Preparation, Internet of Things, Digital Technology, Digital Marketing, Digital Commerce, Operations & Supply Chain

        We are have arrived at the May 25, 2018 date when the European Union’s General Data Privacy Regulations (GDPR) become enforceable, following what has been a two-year transition period. Companies were given this time to put in place reasonable measures and the systems necessary to support the legislation’s wide-ranging personal data privacy requirements, which apply to any organization with more than 250 employees that serves EU citizens. While this regulation will apply in the EU, it has...

        Read More

        Topics: Big Data, Data Science, Mobile, Sales, Customer Analytics, Customer Engagement, Customer Experience, Marketing, Analytics, Business Intelligence, Cloud Computing, Collaboration, Data Governance, Data Integration, Data Preparation, Internet of Things, Contact Center, Digital Technology, Digital Marketing, Digital Commerce, Cybersecurity, Billing and Recurring Revenue, collaboration for business, mobile marketing
        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Subscribe to Email Updates

        Posts by Month

        see all

        Posts by Topic

        see all


        Analyst Perspectives Archive

        See All