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        Analyst Perspectives

        Interactive Intelligence recently released version 4.0 of its Customer Interaction Center (CIC). CIC provides companies with integrated communications and contact center functions that can be deployed on-premises, in the cloud or in a hybrid environment divided between them. 

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        Topics: Predictive Analytics, Customer Analytics, Customer Data Management, Customer Experience, Customer Feedback Management, Social CRM, Speech Analytics, Voice of the Customer, Operational Performance, Analytics, Cloud Computing, Customer & Contact Center, Customer Service, Call Center, Contact Center, Contact Center Analytics, CRM, Desktop Analytics, Interactive Intelligence, Text Analytics, Unified Communications, Workforce Management

        Recently Verint announced its intent to acquire GMT, a provider of workforce management products. My initial reaction was that Verint was primarily interested in acquiring GMT’s customer base to extend its already large share of the workforce management market. In a briefing Verint confirmed this but said there are other reasons behind its move as well.

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        Topics: Predictive Analytics, Customer Analytics, Customer Data Management, Customer Experience, Customer Feedback Management, Social CRM, Speech Analytics, Voice of the Customer, Operational Performance, Analytics, Cloud Computing, Customer & Contact Center, Customer Service, Workforce Performance, Call Center, Contact Center, Contact Center Analytics, CRM, Desktop Analytics, Text Analytics, Unified Communications, Workforce Management, Verint

        NICE Systems has agreed to acquire Fizzback, a specialist vendor of customer feedback management software. On first read this appears to be another acquisition to gain market share, as NICE already provides a customer feedback tool; however, Fizzback’s customer base is much smaller than NICE’s, so this looks unlikely. Representatives of NICE explained to me that the acquisition is part of its long-term strategy to enhance its customer feedback management capabilities and to build a stronger...

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        Topics: Predictive Analytics, Customer Analytics, Customer Data Management, Customer Experience, Customer Feedback Management, NICE Systems, Social CRM, Speech Analytics, Voice of the Customer, Analytics, Cloud Computing, Customer & Contact Center, Customer Service, Call Center, Contact Center, Contact Center Analytics, CRM, Desktop Analytics, Text Analytics, Unified Communications, Workforce Management

        This has been the year of the cloud for MicroStrategy. After ignoring early competition from cloud-based business intelligence (BI) providers, the company has jumped on the cloud BI bandwagon. At MicroStrategy Worldearly this year it announced a program called Cloud Intelligence and this summer introduced MicroStrategy Cloud, a complete BI platform with the option of using either IBM Netezza or ParAccel as the database and Informatica as the data integration environment. Now the company has...

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        Topics: MicroStrategy, SaaS, Sales Performance, Software as a Service, Supply Chain Performance, Operational Performance, Business Analytics, Business Intelligence, Business Performance, Cloud Computing, Customer & Contact Center, Financial Performance, Visualization, Workforce Performance

        PivotLink introduced version 5 of its Business Intelligence (BI) product, which it delivers in the cloud computing environment and available through software as a service (SaaS) at its user conference. Demonstrating one of the unique benefits of providing it a SaaS approach, PivotLink did not require any of the attendees to request a download, get a new license file or do any type of software upgrade to receive the new version. It had already been done for them. One purpose of the conference...

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        Topics: Retail Analytics, SaaS, Sales Performance, Supply Chain Performance, Operational Performance, Business Analytics, Business Intelligence, Business Performance, Cloud Computing, Customer & Contact Center, Financial Performance, Workforce Performance

        Sales proposals can determine whether a deal is booked or lost. In most organizations the process of creating and delivering a proposal is manual and one-off, with many potential places for mistakes. This lack of rigor and efficiency impairs many organizations’ ability to leverage their resources. Proposal Software helps sales organizations with an application called PMAPS that addresses sales management and operations. 

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        Topics: Mobile, Sales, Sales Performance, Salesforce.com, Social Media, Marketing, Sales Force Automation, Operational Performance, Business Analytics, Business Collaboration, Business Mobility, Business Performance, Cloud Computing, Collaboration, Customer & Contact Center, Financial Performance, Workforce Performance, CMO, CRM, DF11, Sales Performance Management, SFA

        Recently Karmasphere introduced version 1.5 of its Analyst product which helps organizations analyze “big data” stored in Hadoop, the open source large-scale data processing technology. An independent software vendor focused exclusively on the Hadoop market, Karmasphere made available a community edition of its developer product in September 2009 and launched the company in March 2010. Since then it has been active and visible in Hadoop-related events including Hadoop World, the IBM Big Data...

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        Topics: Big Data, Data Warehousing, Predictive Analytics, Sales Performance, Social Media, Supply Chain Performance, Operational Performance, Business Analytics, Business Intelligence, Business Performance, Customer & Contact Center, Financial Performance, Karmasphere, Workforce Performance, Strata+Hadoop

        As he opened last week’s Cloudforce 2011 conference in London, Salesforce.com CEO Marc Benioff declared that companies “must become social or die.” He reiterated the message in answer to a direct question I put to him during lunch with the media and analysts. I have heard several of his keynotes, and reviewed my colleague analysis from recent Dreamforce conference in San Francisco. and this one had a distinct change of emphasis. Benioff seems to feel that the cloud argument has been won, his...

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        Topics: Predictive Analytics, Salesforce.com, Social Media, Customer Analytics, Customer Data Management, Customer Experience, Customer Feedback Management, Social CRM, Speech Analytics, Voice of the Customer, Operational Performance, Analytics, Business Mobility, Cloud Computing, Customer & Contact Center, Customer Service, Call Center, Contact Center, Contact Center Analytics, CRM, Desktop Analytics, Text Analytics, Unified Communications, Workforce Management

        Ventana Research’s benchmark research into agent performance management shows that most companies recognize the vital role contact center agents play in creating good customer experiences and thus good business outcomes. The research also shows that only the most mature companies have put in place processes and metrics that encourage behaviors that deliver such business outcomes. Furthermore, the research shows that companies are held back from adopting more customer-related metrics because...

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        Topics: Predictive Analytics, Customer Analytics, Customer Data Management, Customer Experience, Customer Feedback Management, Merced Systems, Social CRM, Speech Analytics, Voice of the Customer, Operational Performance, Analytics, Cloud Computing, Customer & Contact Center, Customer Service, Call Center, Contact Center, Contact Center Analytics, CRM, Desktop Analytics, Text Analytics, Unified Communications, Workforce Management

        Splunk may be one of the biggest software companies you’ve never heard of. I’ve been following the seven-year-old company for over six months now and recently attended its second annual user conference. Splunk focuses on analyzing large volumes of machine-generated data in underlying applications and systems, which includes application and system logs, network traffic, sensor data, click streams and other loosely structured information sources. Many of these “big data” sources are the same...

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        Topics: Big Data, Predictive Analytics, Sales Performance, Social Media, Supply Chain Performance, IT Performance, Operational Performance, Business Analytics, Business Intelligence, Business Performance, Customer & Contact Center, Machine data, Operational Intelligence, IT Performance Management (ITPM)
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        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

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