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        Analyst Perspectives

        At the SAP Global Influencer Summit (Twitter #SAPSummit) that I just assessed the company addressed, among many other things, its SAP CRM vision and recent advances. SAP has shifted its focus from standard customer relationship management (CRM) to the customer lines of business where professionals increasingly see that the enterprise customer experience should span channels and processes in marketing, sales and customer service. SAP now is focusing on specializing its applications for a...

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        Topics: SAP, Customer Experience, Operational Performance, Analytics, Business Performance, CIO, Customer & Contact Center, Enterprise Software, CRM

        One of the problems in the contact center and IT worlds is that terms mean different things to different people. Take “contact center” for example. The meaning was clear when it was just the call center because people knew it was a place that centralized the handling of customer phone calls. It became the virtual call center when calls were distributed over multiple sites. Then it became the contact center because some companies started to ask agents (a term that is interchanged with customer...

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        Topics: Customer Experience, Cloud Computing, Uncategorized, Call Center, Contact Center, Contact Center Analytics, CRM, Verint

        A few weeks back I wrote about how NICE Systems was venturing into the back office and my surprise that the core smart desktop product it had acquired with eglue, while a key part of this initiative, seemed to have disappeared as a stand-alone offering. Since then NICE has corrected my impression, pointing out that the product is still available in pretty much the same form as always. The problem is that you have to look hard to find it because it has been renamed Real-Time Process Optimization...

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        Topics: Customer Experience, NICE Systems, Uncategorized, Call Center, Contact Center, CRM

        If you’ve walked past a playing TV recently, there’s a good chance you’ve noticed that Microsoft thinks it can profit from “The Cloud.” The folks in Redmond would have you store your pictures there so the family can access them, use it to collaborate over the weekend in a small business – you name it, Cloud Power can do it.

        The cloud is much discussed in the business arena these days as well, but that conversation is being driven, I suspect, by an interest not in power but in cost. Enterprise...

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        Topics: ERP, Cloud Computing, Data Integration, Uncategorized, CRM

        Most people involved with contact centers know of NICE Systems and its SmartCenter suite of workforce optimization products that support key contact center management capabilities such as call recording, quality monitoring, workforce management, customer feedback management and a variety of performance management and analytics tools. NICE recently received the top ranked Hot Vendor rating in the Ventana Research 2010 Value Index for Agent Performance Management.

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        Topics: Customer Experience, NICE Systems, Customer Relationship Management, Operational Performance, Customer Service, Call Center, Contact Center, CRM

        All the buzz in the contact center market these days is about the “contact center in the cloud.” I have written on the subject, in particular “Is a Contact Center in the Cloud a Reality?” and “Will Cloud Computing Finally Bring Innovation to the Contact Center?”. In considering this issue my thinking focuses on what goes into a contact center and then what vendors offer these systems in the cloud. At the risk of oversimplifying things, I believe a contact center has two core components –...

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        Topics: Customer Experience, Customer Relationship Management, InContact, Operational Performance, Cloud Computing, Customer Service, Call Center, Contact Center, CRM

        I have written a couple of pieces this year about the exciting news that a few vendors are now able to provide companies with a call center they can access in the Internet cloud – Will Cloud Computing Finally Bring Innovation to the Contact Center? and Is a “Contact Center in the Cloud” a Reality? There is currently a lot of hype around any kind of cloud-based computing, and the same is true of the contact center. From my perspective, people should be clear about what this phrase really means....

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        Topics: Customer Experience, Customer Relationship Management, LiveOps, Operational Performance, Cloud Computing, Customer Service, Call Center, Contact Center Analytics, CRM

        Among the important findings of our latest benchmark research on contact center analytics were these two: 88 percent of companies said they can use analytics to improve the performance of the contact center (41% said they could make significant improvement), and the main issue holding them back from doing that is an excessive reliance on spreadsheets (90% indicated they use spreadsheets on a regular or universal basis).

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        Topics: Customer Experience, Customer Relationship Management, Enkata, Operational Performance, Cloud Computing, Customer Service, Call Center, Contact Center Analytics, CRM

        Most people would describe Teradata as a data warehouse and analytics vendor as my colleague has reviewed its core technology. In addition to that, through its own development and by partnering, the company has branched out into the applications market. One such application is Teradata Relationship Manager (TRM) main purpose is to personalize customer interactions, regardless of channel or type of interaction, although its target area is predominantly marketing.

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        Topics: Marketing, Operational Performance, Analytics, CRM

        At Oracle OpenWorld this week the company announced its next generation of business applications call Oracle Fusion Application ,  , which Larry Ellison touted in his closing day keynote at last year's conference, as I noted then. I attended the conference partly to learn what Oracle is doing in providing applications for sales organizations. In the late 1990s Siebel Systems introduced customer relationship management (CRM), which proved to be the next generation of sales-assisting technology...

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        Topics: Sales Performance, Sales Operations, Operational Performance, CRM, Sales Performance Management
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        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

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