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        Analyst Perspectives

        My latest research into contact center analytics shows how important it has become for companies to improve the way they monitor and assess the performance of their centers. In fact 41% said they could significantly improve the performance of their centers by using analytics, and 47% think they could improve somewhat. Their main requirements are to have more real-time operational analysis and metrics – that is, better insights into what is going on in their centers at the moment people need to...

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        Topics: Customer Experience, Jacada, Operational Performance, Cloud Computing, Call Center, Contact Center, Contact Center Analytics, CRM

        In the contact center market Genesys is synonymous with computer/telephony integration (CTI) and call routing. It was the first vendor to combine routing of calls to agents and using CTI to pop screens onto the agent’s desktop when the call was put through. Genesys has been adding products to its portfolio and now has expanded into what Ventana Research terms agent performance management (APM) and our benchmark research. Many vendors and other analyst firms use the term workforce optimization...

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        Topics: Customer Experience, Genesys, Operational Performance, Cloud Computing, Call Center, Contact Center, Contact Center Analytics, CRM

        One of the problems in the contact center and IT worlds is that terms mean different things to different people. Take “contact center” for example. The meaning was clear when it was just the call center because people knew it was a place that centralized the handling of customer phone calls. It became the virtual call center when calls were distributed over multiple sites. Then it became the contact center because some companies started to ask agents (a term that is interchanged with customer...

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        Topics: Customer Experience, Cloud Computing, Uncategorized, Call Center, Contact Center, Contact Center Analytics, CRM, Verint

        I have written a couple of pieces this year about the exciting news that a few vendors are now able to provide companies with a call center they can access in the Internet cloud – Will Cloud Computing Finally Bring Innovation to the Contact Center? and Is a “Contact Center in the Cloud” a Reality? There is currently a lot of hype around any kind of cloud-based computing, and the same is true of the contact center. From my perspective, people should be clear about what this phrase really means....

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        Topics: Customer Experience, Customer Relationship Management, LiveOps, Operational Performance, Cloud Computing, Customer Service, Call Center, Contact Center Analytics, CRM

        Among the important findings of our latest benchmark research on contact center analytics were these two: 88 percent of companies said they can use analytics to improve the performance of the contact center (41% said they could make significant improvement), and the main issue holding them back from doing that is an excessive reliance on spreadsheets (90% indicated they use spreadsheets on a regular or universal basis).

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        Topics: Customer Experience, Customer Relationship Management, Enkata, Operational Performance, Cloud Computing, Customer Service, Call Center, Contact Center Analytics, CRM

        Aurix is not a widely recognized vendor in the speech analytics market even though its technology powers products provided by companies such as CallCopyKnoahSoftNewVoiceMedia and OnviSource. In fact its strategy is to provide the engine that these and other partners use in market-facing speech analytics solutions. Its main product, Aurix speech search SDK, is a search engine that searches through call recordings to find specified words, terms and phrases. It uses advanced phonetic search...

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        Topics: Customer Experience, Speech Analytics, Voice of the Customer, Customer Relationship Management, Customer Service, Uncategorized, Call Center, Contact Center Analytics, Voice Analytics
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        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

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