Analyst Perspectives

Cloud computing has given business a new way to improve the effectiveness of business processes and ultimately the outcomes of their efforts. In the last five years, business across marketing, customer service, sales, human resources, finance and other areas have embraced the practice of renting access to the applications and technology they need when they need them. Organizations’ use of operational expense budgets helps them get what they need and avoid IT politics or standards that impeded...

Ultimate Software held its annual global customer conference and analyst day recently in Las Vegas, where more than 1,300 attendees got to hear about the company’s plans for 2013. Ultimate, founded in 1990, is a human capital management (HCM) vendor that provides human resources management systems (HRMS), payroll management, talent management and workforce management products to organizations primarily in the United States and Canadian markets – though it is announcing an international...

This year’s Inspire, Alteryx’s annual user conference, featured new developments around the company’s analytics platform. Alteryx CEO Dean Stoecker kicked off the event by talking about the promise of big data, the dissemination of analytics throughout the organization, and the data artisan as the “new boss.” Alteryx coined the term “data artisan” to represent the persona at the center of the company’s development and marketing efforts. My colleague Mark Smith wrote about the rise of the data...

One of the most important IT trends over the past decade has been the proliferation of ever wider and deeper sets of information sources that businesses use to collect, track and analyze data. While structured numerical data remains the most common category, organizations are also learning to exploit semistructured data (text, for example) as well as more complex data types such as voice and image files. They use these analytics increasingly in every aspect of their business – to assess...

IBM recently announced its new Customer Experience Lab. During a briefing I learned that the lab is a response to what IBM discovered by interviewing more than a thousand CMOs, who are concerned about the explosion of data companies collect about their customers. This explosion is being driven by changing customer communication preferences and the way customers now interact with organizations, which I recently highlighted in my post about the 2.0 world. My research into the contact center in...

For almost two decades, Vitria has been harvesting data across networks and systems and using events to drive operational intelligence using the science of complex event processing (CEP). The company won the 2012 Ventana Research Technology Innovation Award in the category of Operational Intelligence for KPI Builder, and in past years its customer TXU Energy won our Leadership Award. Last year my colleague Richard Snow assessed how Vitria uses big data from sources inside and outside the...

I recently attended the annual SAS analyst summit to hear the latest company, product and customer growth news from the multi-billion-dollar analytics software provider. This global giant continues to grow its business and solutions to help with fraud prevention, marketing and risk. It lets users apply its analytic and statistical technology in practical applications for business. SAS can meet midsized businesses’ demand with packaging and pricing to ensure it is not seen as only affordable to...

Saba held its annual People 2013 customer and analyst conference recently in San Francisco, with approximately 700 customers in attendance.  At the conference the company provided analysts a perspective on its progress over the last year and its product roadmap.  My colleague Mark Smith wrote about Saba’s acquisition of Human Concepts last year; today Saba says it has 31 million users and 2,100 customers, including names such as Yum Brands, ADP, Proctor & Gamble, Intel and Five Guys Burgers and...

Organizations have been talking about how to effectively analyze customer data for more than three decades. This has evolved into a desire for a “360-degree view of the customer” - a comprehensive picture drawn from all available data. As yet, not many organizations have achieved it. Our recent research into customer relationship maturity shows that fewer than one-third (31%) of organizations produce a single set of reports and analysis that the whole organization uses to support...

I recently wrote that Salesforce.com was a vendor to watch during 2013, and during a recent briefing I heard more messages that support this view. First there was confirmation about financials. Even though the company is only 14 years old and the overall economy is not exactly booming, revenues for 2012 were up 35 percent to $3.05 billion, with Europe matching this with a 37 percent year-on-year growth. This not only shows the company is here to stay, but that the cloud is now well and truly...