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        Analyst Perspectives

        During a recent briefing with NGData, I was initially put off by excessive “marketing speak.” The team began by describing its product, Lily Enterprise, as a “customer experience operating system.” Being used to having operating systems run entire computers, I wasn’t sure what this meant. This term was followed by a statement that NGData’s products help companies transition from being “B2C to C2B,” that is, to put the customer first, an idea that has been around for several years but in my...

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        Topics: Customer Analytics, Customer Engagement, Customer Experience, Speech Analytics, Analytics, Cloud Computing, Customer Service, Call Center, Contact Center, Contact Center Analytics, CRM, Text Analytics

        Over the years, our benchmark research studies on contact center systems have shown that larger centers use dedicated contact center systems to support their operations nearly twice as often as centers that have fewer than 250 seats. Smaller centers typically lack budgets and technical skills to deploy and operate such systems. This situation is evident in the tools commonly used to support workforce management and analytics; smaller centers most often use spreadsheets. While spreadsheets have...

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        Topics: Customer Analytics, Customer Engagement, Customer Experience, Analytics, Cloud Computing, Customer Service, Call Center, Contact Center, Contact Center Analytics

        I recently attended Oracle OpenWorld for the first time in several years. The message at this year’s event was clear: Oracle is all in on the cloud. I had heard the message, but I didn’t get the full impact until I arrived at the Moscone Center in San Francisco. All signage at the event contained the word “cloud,” and Oracle issued 18 press releases in conjunction with OpenWorld related to cloud computing. I also found out that Oracle has its own definition of “cloud.”

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        Topics: Big Data, Office of Finance, Analytics, Business Intelligence, Cloud Computing

        The annual Oracle OpenWorld user group meeting provides an opportunity to step back and take a longer view of business, industry and technology trends affecting the company. Last year, after listening to Larry Ellison’s and Mark Hurd’s vision for the future of IT, I wrote that Oracle had to continue shifting its focus to business applications because the accelerating shift to cloud computing would lead corporations to outsource their IT infrastructures, services and security to third parties....

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        Topics: Big Data, Performance Management, SaaS, ERP, Office of Finance, Analytics, Cloud Computing, PaaS, Digital Technology

        I recently attended Oracle OpenWorld for the first time in several years. The message at this year’s event was clear: Oracle is all in on the cloud. I had heard the message, but I didn’t get the full impact until I arrived at the Moscone Center in San Francisco. All signage at the event contained the word “cloud,” and Oracle issued 18 press releases in conjunction with OpenWorld related to cloud computing. I also found out that Oracle has its own definition of “cloud.”

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        Topics: Big Data, Predictive Analytics, Business Analytics, Business Intelligence, Cloud Computing, Information Management

        I have been involved in the call center and customer engagement market for more than 25 years, first as a consultant and systems integrator and for the past 11 years as an industry analyst. There have been lots of changes in that time but never as many as in the last 12 to 18 months. A simple illustration of the change is how I group vendors.

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        Topics: Big Data, Social Media, Mobile Technology, Customer Performance, Business Analytics, Cloud Computing, Call Center

        Like many other industry observers I’ve heard overblown claims for information technology for decades. However, I’ve also observed that – eventually – reality catches up with vision. Finance and accounting departments are particularly resistant to change, yet because almost no corporations use adding machines or typewriters any more, it’s clear that transformative change can happen. Nonetheless, because users of business computing systems are inundated with “it’s better than ever” promotions by...

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        Topics: Social Media, Supply Chain Performance, Human Capital, Mobile Technology, Office of Finance, Operational Performance, Business Analytics, Business Collaboration, Business Intelligence, Business Performance, Cloud Computing, Financial Performance

        Teradata recently held its annual Partners conference, at which gather several thousand customers and partners from around the world. This was the first Partners event since Vic Lund was appointed president and CEO in May. Year on year, Teradata’s revenues are down about 5 percent, which likely prompted some changes at the company. Over the past few years Teradata made several technology acquisitions and perhaps spread its resources too thin. At the event, Lund committed the company to a focus...

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        Topics: Big Data, Predictive Analytics, Business Analytics, Business Intelligence, Cloud Computing, Information Management

        Ventana Research has published its Workforce Optimization 2016 Value Index. The Value Index provides a comprehensive evaluation of contact center workforce optimization vendors based on responses to our RFP-like questionnaire, which was constructed using insights gained from our recent benchmark research into workforce optimization and our knowledge of the market. In our definition workforce optimization systems include interaction recording, agent quality management, workforce management,...

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        Topics: Big Data, Customer Experience, Mobile Technology, Customer Performance, Cloud Computing, Call Center

        It often seems to business-to-business (B2B) marketers as if the only people who understand them are other B2B marketers. They feel that salespeople don’t get what they do day-to-day, that friends and family don’t understand what they do for a living, and most of all that the executives to whom they report have no interest in what they do – that is, until the last day of the quarter. Then they require that B2B marketers deliver positive, lead-generating and revenue-producing results in reports...

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        Topics: Big Data, Sales Performance, Operational Performance, Analytics, Business Analytics, Business Collaboration, Business Intelligence, Business Performance, Cloud Computing, Operational Intelligence, Hive9 Marketing Performance Management
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        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

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