Analyst Perspectives

Actuate recently announced BIRT Analytics Version 4.2, part of its portfolio of business intelligence software. The new release includes several techniques used by analytics professionals placed behind a user-friendly interface that does not require advanced knowledge of statistics. Beyond the techniques themselves, release 4.2 focuses on guiding users through processes such as campaign analytics and targeting.

PivotLink is a cloud-based provider of business intelligence and analytics that serves primarily retail companies. Its flagship product is Customer PerformanceMETRIX, which I covered in detail last year. Recently, the company released an important update to the product, adding attribution modeling, a type of advanced analytic that allows marketers to optimize spending across channels. For retailers these types of capabilities are particularly important. The explosion of purchase channels...

Datameer , a Hadoop-based analytics company, had a major presence at recent Hadoop Summit, led by CEO Stephan Groschupf’s keynote and panel appearance. Besides announcing its latest product release, which is an important advance for the company and its users, Datameer’s outspoken CEO put forth contrarian arguments about the current direction of some of the distributions in the Hadoop ecosystem.

Hadoop Summit is the biggest event on the West Coast centered on Hadoop, the open source technology for large-scale data processing. The conference organizers, Hortonworks, estimated that more than 2,400 people attended, which if true would be double-digit growth from last year. Growth on the supplier side was even larger, which indicates the opportunity this market represents. Held in Silicon Valley, the event attracts enterprise customers, industry innovators, thought leaders and venture...

Anyone who follows salesforce.com is used to surprises, but over the last couple of months the company has come up with some that go beyond the usual. It rebranded the recent user conference in London as a customer company event. This follows from changing its messaging to urge every company to become a customer company not a social company. The event itself was everything we have come to expect, using an array of customer case studies to show how salesforce.com’s products help companies...

Along with other aspects of the finance organization, there’s increasing emphasis on having the treasury function play more of a strategic role in the organization. Typically, Treasury is charged with keeping track of and managing cash. Especially in larger organizations, this can be complicated because of multiple bank accounts, complex financing requirements and many methods of receiving and making payments; the complexity deepens when more than one currency is used across multiple...

I recently wrote how IBM is making customer analytics smarter. Since then IBM has run events in North America and Europe to demonstrate how it is continuing these efforts and expanding into other areas. Outside of the customer space you can read how my colleagues assess its efforts: Mark Smith discusses HR, Robert Kugel sees its impact on business overall, and Tony Cosentino addresses it in IT. Our research My focus remains the customer and I have learned more about what IBM is doing in social...

Roambi, a supplier of mobile analytics and visualization software, announced the release of a cloud-based version of its product, which allows the company to move beyond the on-premises approach where it is established and into the hands of more business users. Roambi Business enables users to automate data import, create models and refresh data on demand. Furthermore, the company announced a North America Partner Program along with the cloud release. This will encourage ISVs and solution...

Predictive analytics in an inherently difficult task and often takes specialized skills. While not easy, the business results of predictive analytics can be significant. 68% of companies say they use predictive analytics to create competitive advantage while 55% say that they increase revenue. KXEN is a software company that specializes in making predictive analytics easier to use by automating predictive analytic processes and some data preparation tasks. Like other predictive analytics...

IBM’s Big Data and Analytics Analyst Insights conference started me thinking about the longer-term potential impact of big data and related technologies on business management. I covered some of the near-term uses of big data and analytics in an earlier perspective. There are numerous uses of big data that can provide incremental improvements to existing processes and practices. Some of these will have a significant impact on changing business models, enabling new classes of products and...