Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Services for Technology Vendors
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
We are happy to share some insights about SAS drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
Teradata introduced some enhancements to its Vantage platform last year in which they expanded its analytics functions and language support, and strengthened tools to improve collaboration between data scientists, business analysts, data engineers and business personnel. Some of the key enhancements included expanding the native support for R and Python, extending the ability to execute a wide range of open-source analytics algorithms, and automatic generation of SQL from R and Python code....
We are happy to share some insights about SAP drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
There has been a lot of market activity around vendors offering sales-forecasting products (or functionality to address sales forecasting) as part of a wider technology offering for sales and revenue management. As I have discussed in my Analyst Perspective: The Art and Science of Sales from the Inside Out, the pandemic accelerated the prior trends that are now forcing sales leaders and sales teams to reexamine traditional notions of how B2B sales are conducted. In addition, with the rise of...
We are happy to share some insights about Board International drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
We are happy to share some insights about Yellowfin drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
As laid out in my recent Analyst Perspective, Revenue Management: The Opportunity for Innovation and Optimization, revenue management is a new way look at generating and managing the top line. It unifies multiple sources: the traditional focus on new customers to existing customers as well as all types of revenue from new, additional channels. This could include customer retention, upsell and cross sell, in addition to other selling channels such as through partners or digital sales channels...
We are happy to share some insights about Domo drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
We are happy to share some insights about Oracle Analytics Cloud drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
We are happy to share some insights about Qlik drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.
Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business,
Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com
