Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing


        Analyst Perspectives

        ServiceNow is a global software provider that has developed a cloud computing platform that helps organizations manage digital workflows for enterprise operations. The provider uses its annual Knowledge user conference to educate customers and showcase product announcements. Ventana Research had the opportunity to attend the Knowledge 2024 event and provides this analyst perspective to summarize what transpired.

        Read More

        Topics: IT Service Management, Digital Technology, natural language processing, Digital Security, Field Service, Generative AI, AI and Machine Learning, Observability, Intelligent Automation, ITOps

        Verint held its analyst conference recently, using the opportunity to flesh out how it is responding to the rapid developments in artificial intelligence (AI) and data-related technologies and to changes in the way enterprises consider the purchasing process for contact center-related tools. 

        Read More

        Topics: Customer Experience, Contact Center, Customer Experience Management, Intelligent Self-Service

        Enterprises are embracing the potential for artificial intelligence (AI) to deliver improvements in productivity and efficiency. As they move from initial pilots and trial projects to deployment into production at scale, many are realizing the importance of agile and responsive data processes, as well as tools and platforms that facilitate data management, with the goal of improving trust in the data used to fuel analytics and AI. This has led to increased attention on the role of data...

        Read More

        Topics: data operations, Analytics & Data, AI and Machine Learning

        Until recently, dedicated consolidation software had been a sleepy category. First introduced in the 1980s as a tool designed to run on personal computers (freeing the accounting department from reliance on its IT department), offerings basically achieved feature and function parity by the next decade. The last major technology innovationmoving the software to the cloudbegan in the mid-2000s. Cloud-based software reduces the cost and complexity of ownership, making dedicated software a more...

        Read More

        Topics: Office of Finance, ERP and Continuous Accounting, digital finance, Generative AI, Consolidate and Close Management

        The emergence of generative artificial intelligence (GenAI) has significant implications at all levels of the technology stack, not least analytics and data products, which serve to support the development, training and deployment of GenAI models, and also stand to benefit from the advances in automation enabled by GenAI. The intersection of analytics and data and GenAI was a significant focus of the recent Google Cloud Next ’24 event. My colleague David Menninger has already outlined the key...

        Read More

        Topics: Analytics, AI, natural language processing, data platforms, Generative AI, AI and Machine Learning

        Rebalancing supply chains to improve resiliency has been a focus of enterprises with even moderately complex and long supply chains for the past four years. One aspect of this rebalancing is that it almost always involves higher costs. Volume discounts and bargaining power are reduced when more suppliers are used, or an alternate supplier may have higher factor costs and therefore must charge more. Logistics costs might increase, and when an enterprise moves from just-in-time to just-in-case...

        Read More

        Topics: Continuous Planning, Business Planning, Product Information Management, Operations & Supply Chain, Continuous Supply Chain & ERP

        I recently wrote about the development, testing and deployment of data pipelines as a fundamental accelerator of data-driven strategies as well as the importance of data orchestration to accelerate analytics and artificial intelligence. As I explained in the recent Data Observability Buyers Guide, data observability software is also a critical aspect of data-driven decision-making. Data observability addresses one of the most significant impediments to generating value from data by providing an...

        Read More

        Topics: Analytics, data operations, Analytics & Data, Generative AI, AI and Machine Learning, Machine Learning Operations

        The technology landscape for enterprise IT faces a daunting challenge: complexity. As systems grow more intricate, organizations must actively seek ways to simplify the technology stack. This process, known as decomplexification, is crucial for enhancing efficiency, security and collaboration within an enterprise.

        Read More

        Topics: Cloud Computing, IT Service Management, Digital Technology, Digital Security, DevOps and Platforms, IoT and Edge Computing, Intelligent Automation, ITOps, IaC, CI/CD, SASE

        Oracle held an industry analyst summit recently where the focus was on artificial intelligence (AI) and embedded AI. At the event, Oracle demonstrated progress in adding useful AI-enabled capabilities to its business applications, especially in finance and accounting, supply chain, HR and revenue management. To put this into context, across the software industry, AI is already at work in many finance-focused applications that are currently available, albeit often in limited release. We are in...

        Read More

        Topics: Office of Finance, Analytics, Business Planning, ERP and Continuous Accounting, digital finance, Generative AI, AI and Machine Learning, Procure-to-Pay, Order-to-Cash, Consolidate and Close Management

        Today’s workforce places a high expectation on an enterprise’s commitment to fostering a fair and inclusive workplace. Numerous advances have been made in technology and employment regulations in the past few years, elevating the need and urgency for equitable and transparent operations relative to employee compensation. Technology plays a critical role in unlocking an enterprise’s ability to modernize its compensation practices and enact a system of processes designed to ensure a fair and...

        Read More

        Topics: Human Capital Management, Total Compensation Management, employee experience
        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Subscribe to Email Updates

        Posts by Month

        see all

        Posts by Topic

        see all


        Analyst Perspectives Archive

        See All