Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing


        Analyst Perspectives

        I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research 2023 Analytics and Data Buyers Guide is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to Analytics vendors supporting the spectrum...

        Read More

        Topics: Analytics, Analytics & Data

        The 2023 Ventana Research Buyers Guide for Analytics and Data research enables me to provide observations about how the market has advanced.

        Read More

        Topics: Analytics, Analytics & Data

        Network security resilience is the ability to withstand and recover from cyber-attacks. To achieve this, organizations need to use DDI technology. DDI stands for DNS, DHCP and IPAM. These are three services that help devices connect and communicate on a network.

        Read More

        Topics: Digital Business, Digital Security, DDI, DNS, DHCP, IPAM

        The data platforms market may appear to have little or nothing to do with haute couture, but it is one of the data sectors most strongly influenced by the fickle finger of fashion. In recent years, various architectural approaches to data storage and processing have enjoyed a phase in the limelight, including data warehouse, data mart, data hub, data lake, cloud data warehouse, object storage, data lakehouse, data fabric and data mesh. These approaches are often heralded as the next big thing,...

        Read More

        Topics: Cloud Computing, Data Governance, Data Management, Data, Digital Technology, data operations, Analytics & Data, Streaming Data & Events, operational data platforms, Analytic Data Platforms, AI and Machine Learning

        The acquisition of Splunk by Cisco marks a significant milestone in the digital security industry. This strategic move combines the strengths of two industry leaders, offering a suite of products and services underpinned by artificial intelligence technologies. However, like any major business decision, it comes with challenges and potential risks. Ventana Research presents an analysis of the strengths, weaknesses, opportunities and threats associated with this acquisition, offering valuable...

        Read More

        Topics: Digital Business, Digital Security, Observability

        Despite a focus on being data-driven, many organizations find that data and analytics projects fail to deliver on expectations. These initiatives can underwhelm for many reasons, because success requires a delicate balance of people, processes, information and technology. Small deviations from perfection in any of those factors can send projects off the rails.

        Read More

        Topics: Analytics, Business Intelligence, Data Management, Data, Digital Technology, data operations, AI and Machine Learning

        Customer relationship management systems have been around since Tom Siebel created one while working at Oracle in the late ‘80s and then monetized it founding Siebel Systems that eventually was bought by Oracle. When Salesforce launched its “No Software” slogan in the early 2000s, CRM moved to the cloud, but the concept was still based on a object model centered around an opportunity that represented a potential sale. The user interface allowed entry of data to the opportunity, along with...

        Read More

        Topics: Revenue Management, Sales Engagement, Office of Revenue

        In the realm of business process and workflow management, few names stand as tall as ServiceNow. After gaining traction for its cloud-based platform designed to help organizations manage and track IT service requests, the brand has grown into a behemoth, offering a wide range of services aimed at automating and optimizing business processes. Yet, in recent years, there’s been a notable and significant addition to the company's portfolio as it moved firmly into the realm of human capital...

        Read More

        Topics: Human Capital Management, Workforce Management, employee experience

        Organizations are continuously combining data from diverse and siloed sources for analytical, artificial intelligence and machine learning projects. As the volume of data grows, it becomes challenging for organizations to manage and keep current to extract valuable insights in a timely manner.

        Read More

        Topics: Analytics, Business Intelligence, AI and Machine Learning, Data Analytics

        I have written before about the rising popularity of the data fabric approach for managing and governing data spread across distributed environments comprised of multiple data centers, systems and applications. I assert that by 2025, more than 6 in 10 organizations will adopt data fabric technologies to facilitate the management and processing of data across multiple data platforms and cloud environments. The data fabric approach is also proving attractive to vendors, including Microsoft, as a...

        Read More

        Topics: Analytics, Business Intelligence, Cloud Computing, Data Governance, Data Management, Data, Digital Technology, Analytics & Data, Analytic Data Platforms, AI and Machine Learning
        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Subscribe to Email Updates

        Posts by Month

        see all

        Posts by Topic

        see all


        Analyst Perspectives Archive

        See All