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We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Services for Technology Vendors
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
The Oracle Analytics Summit 2019 was the inaugural user event for Oracle Analytics customers, and they also broadcast the video for thousands of others. You can watch the keynote at https://www.youtube.com/watch?v=eY0IPNqzsy4. Executives talked about some big organizational changes, including Bruno Aziza joining last year to lead the analytics organization. This event marked a transition and "a new beginning" for the Oracle Analytics portfolio, as the company announced three new analytics products.
Oracle announced three major new offerings: the Oracle Analytics Cloud, a managed service hosted by Oracle; Oracle Analytics Server, an on-prem version of the same analytics software; and Oracle Analytics for Applications, which is the same analytics tech embedded within applications. Oracle also published their analytics roadmap and announced new simplified pricing. Overall, this move toward hosted analytics is further evidence of the market embracing cloud computing for analytics. I'm also a big believer in bringing analytics closer to the line of business, and this is what Oracle Analytics for Applications will do over time as it becomes available for more applications. Watch my video take below for more detail and other key market impacts.
David Menninger leads technology software research and advisory for Ventana Research, now part of ISG. Building on over three decades of enterprise software leadership experience, he guides the team responsible for a wide range of technology-focused data and analytics topics, including AI for IT and AI-infused software.
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