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We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
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We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
A colleague had written a piece about disaster recovery and business continuity – motivated not by the horrors that exploded over the television last night after an 8.9 earthquake off the coast of Japan triggered a tsunami, but by unexpectedly heavy rain and snow in the northeast. Should he hold off publishing it, he asked, so as not to be seen as exploiting the disaster?
The answer is no. I’ve written about and tried to address disaster recovery many times in my career, and yet it can never be addressed too often. Sure, a leaking roof isn’t a problem in nice weather, but we all know, sort of, that that’s when the leak should be fixed. But that’s also when the trees, vegetables and flowers need to be fed and mulched, when a coat of new paint can be applied to make the house more inviting to visitors, when the old wiring can be updated to handle all the new toys – er, productivity tools.
Ensuring business continuity has never been easier. Broadband connectivity to the cloud is close to being a given, and storage has never been so inexpensive. If your business information management strategy includes the duplication of at least strategic information in a different but easily accessible location and if key employees know where to go and how to proceed if they can’t get to their normal workplaces, a catastrophic event cannot destroy your business.
What hasn’t changed is that business continuity requires planning, and the first step is purely volitional. Now – when the sun is shining, when there are no floods, or earthquakes, or tsunamis – is the time to address what a disaster would do to your business.
Regards,
Alan Kay – VP Research Management
ISG Software Research is the most authoritative and respected market research and advisory services firm focused on improving business outcomes through optimal use of people, processes, information and technology. Since our beginning, our goal has been to provide insight and expert guidance on mainstream and disruptive technologies. In short, we want to help you become smarter and find the most relevant technology to accelerate your organization's goals.
Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business,
Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@isg-research.net
