Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Services for Technology Vendors
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
A colleague recently asked of an online professional group of which we’re members, “Is your personal computer faster than the one the boss gave you?” While answers are still trickling in, it looks pretty clear that the answer is, “Yes, of course.”
Now, we do tend a bit toward the geeky, so there’s a bit of built-in bias. But it also stands to reason that business- and corporate-issued technology tools will lag in performance a bit behind what we choose to have in our dens or studies or family rooms. At home our criteria will be cost, of course, but also the ability to play games, or download entertainment files of various kinds, or shop easily and quickly, or, increasingly, keep up with friends and family on social networking sites.
Business infrastructure marches to an entirely different drummer. It needs to be cost-effective. It needs to be compatible with the systems on which the company operates. It needs to be efficiently supportable by the IT department, whatever form that takes. And it needs to be used for as long as it efficiently delivers value to the company. (Let’s not even talk about smartphones and the like – talk about IT headaches!)
That latter criterion is an interesting one. How does the IT department determine that it is doing what it is charged with as effectively as possible? As it happens, we should have an answer for you pretty soon now. Ventana Research is finishing up benchmark research on IT’s uses of analytics, metrics and KPIs as part of a much larger research look at business analytics. Stay tuned.
Let me know your thoughts or come and collaborate with me on Facebook and LinkedIn.
Regards,
Alan Kay – VP Research Management
ISG Software Research is the most authoritative and respected market research and advisory services firm focused on improving business outcomes through optimal use of people, processes, information and technology. Since our beginning, our goal has been to provide insight and expert guidance on mainstream and disruptive technologies. In short, we want to help you become smarter and find the most relevant technology to accelerate your organization's goals.
Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business,
Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@isg-research.net
