Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing


        Analyst Perspectives

        Most organizations see improving the effectiveness of sales as a way to increase productivity. Those organizations that take advantage of the latest sales applications and technology are finding themselves with a competitive advantage, but many organizations lack the time and resources to assess and deploy appropriate platforms. That’s a shame, since most sales organizations have plenty to improve in their selling, forecasting, incentives and planning according to our latest research on sales...

        Read More

        Topics: Sales, Sales Performance, Marketing, PIM, Sales Compensation, Sales Forecasting, Operational Performance, Business Performance, Financial Performance, CPQ, CRM, Product Information Management, SFA

        For the past couple of years I’ve been pointing to the importance of in-memory computing to the future of business applications. It’s an integral part of Ventana Research’s business and finance research agenda for 2013, and it’s one of the core technologies that senior executives should have an appreciation for because it can transform all core business processes, especially those that are analytic in nature.

        Read More

        Topics: Mobile, Predictive Analytics, Real-time, Sales Performance, SAP, Supply Chain Performance, ERP, Operational Performance, Analytics, Business Analytics, Business Collaboration, Business Performance, Cloud Computing, Customer & Contact Center, Financial Performance, In-memory, Workforce Performance, CRM, finance, Social, Business Suite, Financial Performance Management, HANA

        Despite the recession, 2012 was a busy year in the contact center, customer service and customer experience markets. Ventana Research completed four benchmark research studies into customer relationship maturity, contact center in the cloud, customer feedback management and agent desktop. Overall these show that organizations are slowly maturing in the processes, people, information and technology they use to support customer-facing activities. However, they also show many of the old issues...

        Read More

        Topics: Social Media, Customer Analytics, Customer Experience, Customer Feedback Management, Social CRM, Speech Analytics, Voice of the Customer, Mobile Apps, Operational Performance, Analytics, Business Analytics, Business Collaboration, Cloud Computing, Collaboration, Customer & Contact Center, Customer Service, Call Center, Contact Center, Contact Center Analytics, CRM, Desktop Analytics, Text Analytics, Unified Communications, Workforce Force Optimization

        Businesses always see a lag between when technology makes some advance possible and when a majority of companies actually adopt it. There’s even a longer lag between the emergence of an advance in a business process or technique and the time it takes to become mainstream. When we write our research agendas at the top of each year, we have to strike a balance between focusing on the new and different, which is still many years away from general acceptance, and the mainstream, which has been...

        Read More

        Topics: Big Data, Planning, Predictive Analytics, Sales Performance, Governance, GRC, Office of Finance, Budgeting, close, Operational Performance, Analytics, Business Analytics, Business Collaboration, Business Performance, CIO, Cloud Computing, Financial Performance, Governance, Risk & Compliance (GRC), In-memory, Workforce Performance, CFO, Risk, CEO, Financial Performance Management, FPM

        Revolution Analytics is a commercial provider of software and services related to enterprise implementations of the open source language R. At its base level, R is a programming language built by statisticians for statistical analysis, data mining and predictive analytics. In a broader sense, it is data analysis software used by data scientists to access data, develop and perform statistical modeling and visualize data. The R community has a growing user base of more than two million worldwide,...

        Read More

        Topics: Big Data, SAS, IT Performance, Operational Performance, Business Analytics, Business Intelligence, Business Performance, Cloud Computing, Information Management, Operational Intelligence, SPSS

        In today’s competitive markets, many organizations recognize that customer service represents an opportunity to differentiate themselves from their competition. However, our research into the agent desktop shows that providing excellent customer service is a real challenge in many areas, starting with managing the channels of communication required to offer customers a choice in how they interact with the company. My research into customer and contact centers shows that over the last 18 months,...

        Read More

        Topics: Sales Performance, Customer Analytics, Customer Experience, Voice of the Customer, Operational Performance, Analytics, Business Performance, Customer & Contact Center, Customer Service, Call Center, Contact Center, Contact Center Analytics, CRM

        Happy New Year to all my readers and followers. I hope everyone has gotten some rest and is ready for a great 2013. 2012 was a busy year in which we saw a critical inflection point, where an elevated focus on new methods and innovative technological approaches such as big data, business analytics, business and social collaboration, cloud computing, mobile technology and social media become part of the mainstream business and IT dialogue. These technologies are beginning to be part of or...

        Read More

        Topics: Big Data, Sales Performance, Social Media, Supply Chain Performance, Market Research, Mobile Technology, Social Collaboration, IT Performance, Operational Performance, Business Analytics, Business Collaboration, Business Intelligence, Business Mobility, Business Performance, CIO, Cloud Computing, Customer & Contact Center, Financial Performance, Information Applications, Information Management, Location Intelligence, Operational Intelligence, Workforce Performance, Technology

        Ventana Research has been researching and advocating operational intelligence for the past 10 years, but not always with that name. From the use of events and analytics in business process management and the need for hourly and daily operational business intelligence, but its alignment with traditional BI architecture didn’t allow for a seamless system, so a few years later the discussion started to focus around business process management and the ability of companies to monitor and analyze BPM...

        Read More

        Topics: Big Data, SOA, Supply Chain Performance, business activity monitoring, business process monitoring, IT Performance, Operational Performance, Analytics, Business Analytics, Business Intelligence, Business Performance, Complex Event Processing, Customer & Contact Center, Operational Intelligence, Service Cloud

        As I’ve noted before, it’s common for CFOs of companies that are transitioning from being a small to a midsize business (that is, when they grow past about 100 employees) to find that the entry-level accounting package that they have been using no longer fits their needs. This software may be inexpensive to purchase and easy to use but it lacks many of the customization and business process management capabilities that become increasingly important as organizations grow. The transition from...

        Read More

        Topics: Planning, Salesforce.com, ERP, Human Capital Management, Office of Finance, Reporting, close, closing, Operational Performance, Business Performance, Cloud Computing, Financial Performance, Workforce Performance, Financial Performance Management, FinancialForce.com

        Ventana Research does benchmark research that assesses the maturity of organizations across four dimensions: people, process, information and technology. We examine business issues along those dimensions because we recognize the interconnected relationships among them. Especially in larger companies, data issues such as accuracy and accessibility are often a root cause of poor performance of a core function. It may be a factor in such areas as poor customer service, sales execution or...

        Read More

        Topics: Big Data, Planning, Sales Performance, Supply Chain Performance, Office of Finance, Reporting, Budgeting, driver-based, Operational Performance, Business Performance, Customer & Contact Center, Financial Performance, Workforce Performance, Financial Performance Management, Integrated Business Planning
        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Subscribe to Email Updates

        Posts by Month

        see all

        Posts by Topic

        see all


        Analyst Perspectives Archive

        See All